Al Emarat Awwal: UAE-based Lulu Hypermarkets launches initiative to promote local products and farmers

Abu Dhabi: In a bid to support the local products and farmers, Lulu Hypermarkets has launched the Al Emarat Awwal (UAE First) initiative across all Lulu hypermarkets in the country.

Yusuffali M.A. expressed his pride in the participation of Lulu Hypermarkets in the marketing of UAE agricultural production and various food products, noting that the group will regularly organise events, festivals and performances through a large marketing campaign to increase the market share of Emirati products, which will further contribute to strengthening the sectors of agriculture and the local industry, which are the key to food security for this great nation.

Lulu Hypermarket works with a large number of local companies and organisations to market their products and provide the required support from training, management of operations, packaging and marketing, in addition to distinctive display sites in Lulu stores across all cities of the UAE, and works with a number of leading food products factories in the UAE to market its products under the ‘Lulu’ brand name.