Sharjah: The Sharjah Book Authority (SBA) actively participated in the 25th edition of the Beijing International Book Fair, presenting Emirati culture to a global audience.

The fair, a global event that attracts thousands of publishers, readers and authors who come to China every year to engage in literary activities, hosted over 2,500 exhibitors from 93 countries this year.

SBA hosted a series of meetings with representatives of publishing houses, printing companies, intellectual property, and translation rights agencies from China, Asia, and across the world.

The meetings sought to showcase the SBA’s services and facilities in the field of publishing and printing in the UAE and the Arab world as well as the efforts to introduce to Arab readers to China’s literary masterpieces.

The SBA highlighted the emirate’s efforts in spreading knowledge via annual events, such as the 37th edition of the Sharjah International Book Fair in October, Sharjah Children Reading Festival and Sharjah Award for Translation.

The SBA team welcomed Dr Ali Obaid Al Daheri, UAE ambassador to China.

“The UAE has strong and longstanding mutual trade, economic, cultural, and humanitarian relations. The first papermaking process was documented in China, thus transferring its rich cultural and cognitive to Asia and the whole world,” said Ahmad Al Ameri, chairman of SBA.

“The vision is to encourage the sharing and exchange of knowledge, cultural, and introduce our cultural mission to people around the world. This process enhances the foundation of human communication. The SBA aims to create more communication channels with the Chinese and Asian publishers, which will enable them to learn more about the UAE and its cultural institutions,” he said.