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Disney Institute to train Dubai Government staff

They will get in-depth view of Disney’s best practices in customer experience

Image Credit: Supplied
The Disney Institute in Orlando, US.
Gulf News

Dubai: A number of employees from Dubai Government entities will attend a training course at the Disney Institute in Orlando, USA, it was announced on Thursday.

Smart Dubai is organising the trip for “Happiness Champions” from various government entities in Dubai.

This is part of Smart Dubai’s efforts to achieve the goals of the Happiness Agenda and to further promote training and education, as well as nurture the skills of Emirati human resources professionals to provide the best level of services to the public.

The training course will run from September 9 to 15, and will host 31 participants from Dubai, who stand to gain international exposure on service quality. They will also be provided an in-depth view of Disney’s best practices in customer experience. They will be trained on how to enhance the customer service experience at all government agencies in Dubai through the application of the best practices, in turn achieving the Smart Dubai Happiness Agenda.

Dr Aisha Bint Butti Bin Bishr, director-general of the Smart Dubai Office (SDO), said, “We are committed to implementing programmes that will contribute effectively to achieving the goals of the Happiness Agenda. The initiative will further promote people’s happiness and influence them positively through the adoption of a scientific methodology based on several pillars, such as increased awareness and closer identification of the people’s needs.”

She added, “By meeting the aspirations of the people at all government agencies in Dubai, we can ensure their happiness. The training will prepare participants to create the right environment for efficient customer service delivery in a proactive manner. Through such training courses launched by Smart Dubai in cooperation with international institutions, we can enhance the happiness in our society through improved service standards.”

In this context, Smart Dubai held an introductory meeting with the Happiness Champions who are participating in the training programme to review the journey to Disney, and to discuss the details of the training course by their supervisors in Smart Dubai.

The training course will adapt the time-tested Disney business insight, and enable participants to determine how they can differentiate their service to become a provider of choice. It will discuss how to design quality service standards to create a consistent service experience and gauge the needs, wants, stereotypes and emotions of customers at an individual level.