The 12-grape New Year reset: Cute tradition or low-key choking hazard?

Why is this fruit-eating tradition so popular?

Last updated:
3 MIN READ
Will you be following tradition this year?
Will you be following tradition this year?
Unsplash

Every December 31st, right as the countdown hits zero, a certain group of people decide that the best way to manifest a better year is to aggressively eat 12 grapes in under a minute. One grape per clock strike. One wish per grape. Zero time to chew. Welcome to the internet’s favourite New Year’s tradition that feels spiritual, aesthetic, and mildly unhinged.

If you’ve seen it on TikTok, you already know the vibe, candles lit, outfit perfectly curated, grapes washed and lined up like tiny green soldiers, and someone whispering, “financial stability… true love… emotional peace…” while absolutely panicking.

So… why 12 Grapes?

The tradition comes from Spain (culture! history!), where eating 12 grapes at midnight is said to bring good luck for each month of the coming year. Somewhere along the way, it escaped Europe, found social media, and became a full blown lifestyle moment. Because nothing says “new beginnings” like stress-eating fruit as you listen to the sound of fireworks.

Now it’s less about superstition and more about vibes. People attach intentions to each grape: career glow-up, hot girl summer, less screen time (lies), better boundaries, more money, clearer skin. It’s manifestation, but crunchy.

The aesthetic is doing heavy lifting

Let’s be honest: the grapes are cute. They photograph well. They’re green (symbolism!), or red (drama!), sometimes peeled (extra), and sometimes frozen (why?). Add a silk pajama set and a mocktail you poured just for the vibe, and suddenly you’re the main character in a New Year’s Eve montage.

Lifestyle-wise, it fits perfectly into the current obsession with soft resets — not full reinventions, just small rituals that make you feel like you’re doing something intentional before the calendar flips. The grapes say, “I care about my future,” without requiring a vision board or a gym membership.

But also… I do not recommend

Here’s where I break character and become your concerned friend.

I don’t recommend this. At all.

Twelve grapes. Sixty seconds. Zero chewing time. Full chaos. If manifestation requires speed-eating, maybe we need to rethink the universe’s customer service policies. Watching people on live streams trying not to choke while whispering affirmations is not the energy we’re carrying into the new year.

You don’t need to almost pass out over produce to deserve good luck. The universe is not a stopwatch.

A softer take on the trend

If you must participate (and I get it, FOMO is real), consider:

• Eating the grapes slowly, after midnight

• Turning each grape into a journal prompt

• Or simply… eating one grape and lying to yourself about the rest

Same intention. Less danger. Still cute.

At its core, the 12-grape trend isn’t about the fruit, it’s about hope. It’s about wanting the next year to be gentler, richer (financially and emotionally), and maybe a little more aligned. The ritual gives structure to that hope, even if it’s a bit chaotic.

Final verdict

The 12 grapes are fun, aesthetic, and extremely on brand for a generation that turns everything into content. But if your New Year’s ritual involves stress, coughing, or emergency water, maybe pivot.

Manifest your dreams. Romanticise your life. Eat fruit responsibly.

And please, chew.

Sign up for the Daily Briefing

Get the latest news and updates straight to your inbox

Up Next