Sheikh Mohammed - National Tourism Stratergy
"Our ultimate goal is to accelerate our competitiveness by attracting Dh100b in additional tourism investments to this vital sector," said Sheikh Mohammed. Image Credit: Twitter/@HHShkMohd

Abu Dhabi: His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the UAE Tourism Strategy 2031, on Friday.

The strategy aims to strengthen the position of the UAE as one of the best destinations in the world for tourism. “Today, we approved UAE’s Tourism Strategy 2031,” said Sheikh Mohammed. “UAE ranks among the top 10 global tourist destinations.”

The strategy aims to raise the tourism sector’s contribution to the GDP to Dh450 billion, with an annual increase of Dh27 billion, attract new investments of Dh100 billion to the tourism sector in the country, and attract 40 million hotel guests.

The project includes 25 initiatives and policies to support the development of the tourism sector in the country. It is based on 4 key directions: strengthening the unified national tourism identity; developing and diversifying specialized tourism products; building tourism capabilities; encouraging the contribution of national cadres in the tourism sector; and increasing investments in all tourism sectors.

The National Tourism Strategy

The strategy’s initiatives and directions will enhance the country’s efforts in providing an attractive and safe national tourism environment, pioneering and integrated tourism services, diverse and unique destinations, and a developed infrastructure for the tourism sector.

It is expected to contribute to encourage tourism investment in various related sectors, including travel, aviation and hospitality, attracting more international companies to the local market, and developing tourism data and statistics.

The National Tourism Strategy 2031 comes in cooperation between the Ministry of Economy and various local and federal concerned entities and institutions, including the Ministry of Foreign Affairs and International Cooperation, the Federal Authority for Identity, Citizenship, Customs and Port Security, the UAE Central Bank, the General Civil Aviation Authority, the UAE airlines, the World Tourism Organization, a number of international companies and the Federal Competitiveness and Statistics Centre.