Burj Khalifa in Dubai Image Credit: GN Archives

Dubai: Here's one way to get the best bang for your buck in exploring Dubai: try "Dubai Pass".

It's a convenient, cost-effective way to maximise your trip to the city which is known for its world-class treats for young and old alike.

Ski Dubai’s aptly named zip-line Snow Bullet lets you soar 16 metres off snow-capped grounds at full throttle. — Gulf News

Dubai Pass is a new, all-inclusive pre-paid card that grants access to 33 key events and venues across this desert mega-city.

Surveys show that desert safaris and dune bashing figure among the top 10 must-do activities for tourists who visit Dubai. — Gulf News

It's a hassle-free way for tourists to explore the city’s many destinations. 

Look: QE2, now a floating hotel, is Dubai's latest attraction

Burj Khalifa, the world's tallest man-made structure at 818 metres, is popular among both UAE residents and visitors. The dancing fountain below and the observation deck "At The Top", are both magnets for tourist. — Gulf News

20m visitors

Dubai is leaving no stone unturned to reach its target of attracting 20 million visitors by 2020.

On Monday, the emirate’s tourism authority launched Dubai Pass, a prepaid card, which will allow tourists to access over 30 attractions across the city.

Special elevators zip tourists to the 452-metre-high observation deck, called "At The Top", on the 124th floor of Burj Khalifa, which offers breath-taking views of the Dubai. — Gulf News

Available for redemption starting May 16 this year, Dubai Pass will grant cash-free access to attractions such as Burj Khalifa, Dubai Parks and Resorts, IMG Worlds of Adventure, Wild Wadi Waterpark, Ski Dubai, Desert Safari Tours, among others.

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Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) said in a statement that the year-round pass is aimed at helping visitors and tourists “save money and make the most of their trip with family and friends”.

From Dh389

The packages start from Dh389 ($105) to Dh899 for a range of options, with a choice of 33 attractions offered in two bundles:

Select: Dh399 for adult; Dh389 for child 

Unlimited: Dh899 for adult; Dh846 for child

The “Select” package, which allows one to choose limited attractions, is valid for seven consecutive days, while, “Unlimited” package, as the name suggests, offers one infinite choice of events and attractions, with three-day validity.

Legoland forms part of the Dh10.5 billion project Dubai Parks and Resorts, a multi-themed leisure and entertainment destination that also includes Hollywood and Bollywood-themed sections. It has 73 attractions in three separate theme parks including the Bluewaters project, along with a four star resort hotel. — Gulf News

Additionally, visitors will also receive a 50 per cent discount on tickets to La Perle, the live entertainment show with acrobatics and aerial stunts, with every purchase, DTCM said.

"Wild Wadi" waterpark in Dubai. — Gulf News

The tourism body aptly chose the region’s largest travel and tourism show, the Arabian Travel Market (ATM), to launch the pass. It said that introduction of this pass follows the success of previous seasonal passes for Dubai Summer Surprises (DSS) and Dubai Shopping Festival (DSF).

Dubai played host to 15.8 million visitors last year, up by 6.2 per cent over a year earlier.