Dubai: The Emaar Hospitality Group has further strengthened its global footprint with a new management contract to operate a resort near the Masai Mara in Kenya. The Address Masai Mara is scheduled for opening in 2013 and work is currently progressing, with a focus on integrating environmentally sustainable features.
“Emaar group has thrived in Dubai and our country will benefit tremendously from the expertise, international standards and practices that they bring. Emaar Hospitality Group has responded favourably to our country’s call for more investment in tourism and the Masai Mara venture is a timely boost to the sector,” said Hon Danson Mwazo, Kenya’s Tourism Minister.
“The Address Masai Mara will stand apart as a unique resort in our portfolio. As part of the Greater Mara Ecosystem, the resort is designed to uphold the highest standards in environment-friendliness, and all operations will be aligned to provide our guests a lifestyle experience that builds on their expectations of enjoying nature at its pristine best at the Masai Mara National Reserve,” explained Josef Kufer, Chief Operating Officer of Emaar Hospitality Group.
The resort will also create direct and indirect job opportunities for the local population, thus highlighting our commitment to work with the local community,” added Kufer.
The new resort in Kenya marks the second hotel management contract for the Emaar Hospitality Group in Africa. The Address Hotels & Resorts has already signed management contracts to operate The Address Marassi Golf Resort & Spa, an integral part of the Marassi master-planned community developed by Emaar Misr,
With easy access to the Olurruk Mara Airstrip, The Address Masai Mara will target safari tourists to the Masai Mara. The resort’s design and architecture interprets the concept of traditional Masai villages and will feature an array of restaurants and a wellness spa that uses traditional Mara herbs and concoctions.
