Tonino Lamborghini among 30 signatories of the Italy-UAE MoU

Thirty companies from the UAE and Italy signed a Memorandum of Understanding (MoU) at the recently held Italy-UAE Business Forum in Rome. Attended by the UAE President His Highness Shaikh Mohammed Bin Zayed Al Nahyan and the Italian Prime Minister, Giorgia Meloni, the signing of the MoU signals the countries’ commitment to further enhance bilateral trade and investment across diverse sectors. One of the companies representing Italy in the MoU was Tonino Lamborghini, the luxury lifestyle brand that is synonymous with Italian living.

“Being among the 30 elite companies that participated in the Italy-UAE Business Forum is a great honour and represents a further strengthening of our presence in the Emirates,” says Tonino Lamborghini, Founder of the eponymous brand. The brand already has a project in the UAE’s luxury property market – Tonino Lamborghini Residences Dubai in Meydan. “This agreement opens new growth opportunities, allowing us to collaborate with new local strategic partners and develop projects that enhance our concept of luxury, lifestyle, and innovation, primarily in the Middle Eastern market.”

In the four decades since its launch, Tonino Lamborghini has become a global symbol of refined taste and innovation. Founded in 1981 by the heir of the Lamborghini family, the brand carries forward a storied legacy of excellence. Initially known for sleek watches, eyewear, fragrances, jewellery, and luxury beverages, Tonino Lamborghini has expanded into real estate and hospitality, elevating luxury living with its signature touch of sophistication. At the heart of this evolution is Tonino Lamborghini’s vision to craft immersive experiences that blend Italian flair with the cultural essence of each locale.

Tonino Lamborghini’s bold approach to lifestyle began at a time when 360-degree lifestyle concepts were rare. “Luxury for us is not just about owning valuable objects; it is an attitude, a way of living that elevates the everyday into an extraordinary experience,” says Lamborghini. “For us, true luxury is the ability to bring the excellence of Italian craftsmanship and design into every aspect of life. I believe that those who choose our products are not just purchasing an object but embracing a true lifestyle signed by Tonino Lamborghini.”

The brand’s goal is not simply to create exclusive products but to craft an ecosystem that offers distinctive and meaningful experiences. This experience-driven approach sets the brand apart in the competitive real estate and hospitality market too. “In our real estate and hospitality projects, we don’t just offer exclusive design; we create immersive experiences for our clients,” says Lamborghini. “Each of our developments is designed to elevate both the tangible and intangible aspects of the Tonino Lamborghini brand, conveying its values through meticulous attention to detail and exceptional craftsmanship. This principle guides all our projects, allowing us to offer unique experiences that go beyond the traditional concept of exclusivity.”

The Middle East remains a strategic priority for Tonino Lamborghini’s growth. Over the next five years, the brand plans to deepen its presence in the UAE and the wider region with new projects that elevate its lifestyle positioning. “While we cannot disclose specific details at this time, we are determined to consolidate our role as key players in the luxury and lifestyle sector, exploring new opportunities for expansion and innovation — also thanks to the involvement of institutional figures who have shown great sensitivity and attention to the country’s aesthetic and entrepreneurial evolution,” says Lamborghini.

While its Italian identity remains central to the brand, it also embraces the local cultural essence of each project. “Our eclectic and cosmopolitan spirit allows us to embrace the values of the host country without ever losing our identity,” he says. “We work closely with our local partners to create a perfect synergy between Italian tradition and local cultural influences.” This tailored approach ensures that each project reflects the refined aesthetic and design principles that define the brand while respecting and incorporating elements of the local culture.

As the luxury sector faces growing pressure to adopt sustainable practices, Tonino Lamborghini is committed to integrating eco-friendliness into its developments. “Sustainability is a value we embrace with awareness and responsibility,” says Lamborghini. “Every project we develop with our partners is designed with special attention to environmental impact, and our commitment in this direction will continue to grow in the coming years. We continue to explore innovative solutions that allow us to combine luxury and sustainability without compromise.”

This includes a tech approach, energy-efficient systems, and smart design to reduce the environmental impact of each project. The brand’s approach also reflects the UAE’s broader commitment to sustainability and environmental stewardship.

– In association with Tonino Lamborghini