Dubai: The UAE is about to get another first.
Property developer Emaar will open the country’s first cinema inside a hotel anytime soon, offering an entirely different concept to both movie lovers and visitors in the region.
The stylish theatre will be located in Rove Downtown, a contemporary midscale hotel in Downtown Dubai, and will be operated by Reel Cinemas, Emaar’s own brand under its subsidiary, Emaar Entertainment.
Set for completion before the end of June this year, the boutique Reel Cinemas – Rove Downtown will feature 49 seats.
UAE residents and hotel guests who wish to enjoy the brand-new concept can expect to pay Dh75, which is already inclusive of a movie, soft drink and popcorn.
The new location is envisioned to be the next go-to place for “urban travellers and discerning residents” and will feature blockbuster and alternative films.
“Reel Cinemas is altering preconceptions of what movie-goers expect from a cinema while diversifying the cinematic offering to suit every mood and occasion. By pioneering innovative trends, we’re changing the face of entertainment in the region,” said Damien Latham, chief executive officer of Emaar Entertainment.