Influencers are getting their own crypto-currency ... at least one online platform where they connect with prospective marketers is allowing them such an option.
indaHash.com — the platform with access to more than 300,000 influencers with a combined reach of 1 billion followers — has announced plans for an ICO (initial coin offering). The “indaHash Coin” will be a “universal crypto-currency payment structure” that will be available to social media influencers, their audiences and brands.
The ICO’s pre-distribution will begin on November 8 and pre-registration for tokens is now open.
Brands can use an indaHash Coin to pay for marketing campaigns with influencers. Influencers can receive payments immediately, eliminating the 30-60 day waiting periods for payments. As part of the service, influencers will have the possibility of exchanging their earned indaHash Coins for a variety of different offers from brands.
As for influencers, they can create their own tokens and use them to increase their audience engagement by rewards and gamification. They will also be able to exchange their tokens for payout, or hold onto them for the value to grow with time based on the crypto-currency marketplace.