With events such as Kids Fashion Week (above), it's all smiles at Deira City Centre this summer Image Credit: Supplied

Deira City Centre is set to wow crowds with its myriad of entertainment offerings. Complementing the mall’s renowned summer discounts and promotions, an outstanding line-up of live entertainment and fun-filled activities will be presented throughout June and July, which the whole family can enjoy.

Fashion, film and more
Countless parades, special performances, arts and crafts and story-telling sessions will make up the bulk of this much-loved mall’s daily DSS activities. Throughout June and July, the numerous themed children’s activities will keep the little ones entertained for hours. The Animal Kingdom is already on and will continue till July 2, with the mystical Witches and Wizards activities also taking centre stage in July. Additionally, circus acts featuring clowns, jugglers and magicians, as well as fun and interactive carnival parades will be roaming the mall throughout this five-week festive period.
Not only will children have the opportunity to meet and greet loveable characters, they can also partake in the DSS Signature Event — Kids Fashion Week.

Deira City Centre is hosting this for the third consecutive year and once again, the admired event will feature a display of the most colourful and coolest designs, all dedicated to young fashionistas as they take to the runway as glamourous versions of themselves.

For moviegoers, Deira City Centre will also play host to the premiere of the highly-anticipated Harry Potter finale — Harry Potter and the Deathly Hallows — Part 2. The premiere is set to take place on July 12. Exclusive premiere tickets will be given away through www.coolkids.ae and Deira City Centre’s Facebook page.

Moreover, those visiting the mall’s Facebook page, facebook.com/DeiraCityCentre, can also win one of the weekly ‘Family Fun Packages’ that will be up for grabs. Each package provides the winner’s family with entertainment vouchers to Magic Planet, the cinemas and Bowling City, entry passes to children’s activities on the Centre Stage, as well as F&B vouchers from various food outlets — Uno Chicago Grill, PULP Juice Bar, Columbus Café, Fujiyama and Häagen-Dazs. Each winner also gets a voucher to spend at every child’s favourite store, Toys “R” Us, opening at the mall in July.

Be a winner
In collaboration with Mall of the Emirates and Mirdif City Centre, customers frequenting Deira City Centre throughout DSS will also have the chance to win weekly shopping sprees worth a total of Dh1.5 million. From June 22, any visitor who shops at any of these three malls and spends a combined total of Dh300 will automatically be entered into this amazing prize draw.