Sharjah Summer Promotions 2025 launches with big discounts and Dh3 million in prizes

Running until September 1, this year’s campaign is themed “Exceptional Offers for an Unforgettable Summer”, and positions Sharjah as a vibrant, family-friendly destination for both residents and international tourists.

Organised by the Sharjah Chamber of Commerce and Industry (SCCI) in collaboration with the Sharjah Commerce and Tourism Development Authority (SCTDA), the initiative involves over 1,000 retail outlets, major shopping centres, hotels, and tourist attractions.

The campaign is supported by the SCCI’s Shopping Malls Sector Business Group and multiple local government entities, reflecting the emirate’s coordinated push to drive economic and tourism growth through strategic seasonal programming.

This year's edition features more than 75 family-friendly events, massive discounts of up to 75%, and an enticing prize pool exceeding Dh3 million.

Shoppers will have the chance to win gold bars, luxury gifts, high-value shopping vouchers, and instant rewards through six major raffle draws scheduled for July 10, 20, 31, August 10, 21, and the grand finale on September 1.

Adding to the excitement is the introduction of “Shamsa”, a lively new mascot designed to appeal to children and families. Shamsa will feature in various activations throughout the campaign, helping to energise Sharjah’s summer season with cheerful interactions and themed appearances.

Sharjah Summer Promotions 2025 offers activities across 19 summer destinations, including retail hubs, beaches, museums, and cultural landmarks. The lineup includes:

Commenting on the launch, Khalid Jasim Al Midfa, Chairman of the SCTDA, said: “Sharjah Summer Promotions 2025 represents a strategic milestone in our mission to elevate Sharjah as a comprehensive tourism and commercial destination. This campaign blends retail, culture, and leisure to create a multidimensional experience that resonates with residents and tourists alike.”

He emphasised that such initiatives are part of Sharjah’s broader strategy to enhance quality of life while supporting sustainable economic and social development. “Through our collaboration with government and private sector partners, we aim to make this campaign a model of innovation and community engagement,” he added.

Mohammed Ahmed Amin Al Awadi, Director-General of SCCI, highlighted the campaign’s role in revitalising Sharjah’s retail and tourism sectors:

“Sharjah Summer Promotions is more than just a sales event. It’s a holistic community experience that merges shopping with interactive entertainment, reflecting evolving family preferences and visitor trends.”

He also noted the scale of this year’s campaign as a sign of Sharjah’s growing appeal as a seasonal and shopping destination, further reinforcing the Chamber’s commitment to economic vibrancy.

Hospitality is also front and centre this summer. More than 35 hotel packages from 23 participating hotels are being offered, including:

These deals provide a well-rounded experience for both residents planning staycations and visitors from abroad.

This year, organisers introduced a smart mobile application and an official campaign website at www.shjsummer.ae, giving users:

The integrated digital platform enhances accessibility and encourages greater user participation, making it easier than ever to enjoy and benefit from the two-month campaign.

Make sure you're keeping updated with Summer Vibes in collaboration with Dubai Summer Surprises (DSS), so you don't miss out on any of the incredible fun happening across the UAE in July and August. Schools are closed, temperatures are soaring, but don’t sweat it — we’ve got you covered. Just click here to find out more and keep checking back for more info on events, deals and offers. We're also providing plenty of hints and tips for staying safe and cool as we make this a summer to remember.