Dubai: KFC has announced a new annual initiative in honour of its late founder Colonel Harland Sanders’ 128th birthday, celebrating Acts of colonel-ness that radiate kindness, inspire positive change within the community and remind people to be generous in thoughts and actions.

Building on the brand’s strong commitment, the worldwide initiative calls on over 300,000 employees in 131 countries to rally together for Acts of Colonel-ness — whether through a formally organised team volunteer event or by simply lending a hand to a neighbour in need.

More than 1,000 drivers across the three markets are being personally greeted with ‘Cool-ness Kits’ throughout the colonel’s birthday month. These kits have been created to provide drivers a boost of refreshment in the scorching heat, with various cooling products, as well as a special thank-you note as a token of appreciation.

KFC stores across the UAE, KSA and Egypt will also be extending this initiative to all branches and franchises until the end of year, giving all food delivery drivers cool refreshments when they arrive for pickups.

Saber Sami, general manager of MENAPAK, KFC, said, “We believe it is our responsibility to give back to the communities where we live and work — especially as we continue to recognise the relentless efforts of our food delivery teams who have long been the backbone of our network.”