Ambassador of Smiles
From the real world to the virtual, Modhesh is everywhere, but his journey to DSS 2013 has been particularly eventful
Modhesh has been making sporadic appearances on the Facebook page of Summer Is Dubai, which was launched this March. However, the couple of instances of Modhesh-spotting have gone down really well with audiences generating more than 250 Likes.
Not just children but grown-ups also give a thumbs up to the mascot who was spotted walking around Atlantis The Palm this April, before making an appearance at the Arabian Travel Market in May. The character is popular around the region and travels on goodwill visits to hospitals and schools in the GCC, where Modhesh is seen as an ambassador of Dubai.
The amazing one
Children of all nationalities visit Modhesh World, one of the region’s largest indoor-entertainment venues over the summer. More than 500,000 children have visited the pop-up venue over the years.
Cartoon character
Much has happened in Modhesh’s life since the last edition of Dubai Summer Surprises (DSS). In November last year Dubai Events and Promotions Establishment (DEPE), as the licensor of Modhesh was then called, announced a strategic alliance with Mondo TV, a European animation production and distribution company to produce and distribute an animated cartoon series on Modhesh worldwide. The character’s parent company is now rechristened Dubai Festivals and Retail Sector Promotions Establishment, but its status as the region’s most popular character remains unchanged.
Adding fun to shopping
The character was created as the mascot for DSS making his first appearance in 2000 in a TV advertisement for DSS. He popped out as a jack-in-the-box screaming “Surprise!”
