After UAE, India's 'Campa Cola' makes an entry into Oman with Reliance

Dubai: After the UAE, it’s Oman for Campa Cola, India’s legacy fizzy drink. The entry into Oman’s F&B market also represents a first for Reliance Consumer Products, which bought the Campa Cola brand in 2022.

With Indian expats in the Gulf - and of a certain age – Campa Cola remains along with the other Indian cola brand ‘Thums Up’ the beverages they had grown up with. (It was in the 1990s that Pepsi and Coca-Cola re-entered the Indian market.)

Campa Cola has since the Reliance deal managed to build a following among a newer – and younger – consumer.

“Campa isn’t just a drink; it’s a revival of a legacy, a taste of India, and a celebration of the spirit of today’s youth,” said Ketan Mody, COO of Reliance Consumer Products. “We are excited to enter the Oman market with Campa, a heritage Indian brand founded more than 50 years ago.

“We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers.”

The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange.