Luxury buyers can now pay in crypto as Dubai project taps into rising digital asset demand
Dubai: Buying luxury real estate in Dubai just got more digital — and possibly faster. The new Trump Tower Dubai, a $1 billion project and the first Trump International Hotel to launch in the Middle East, will now accept cryptocurrency for property sales.
Buyers of high-end condos and penthouses in the 80-storey tower will be able to pay using Bitcoin and other digital currencies, thanks to a new partnership with Deus X Pay — a licensed stablecoin payments provider. The announcement was made by Eric Trump, Executive Vice President of the Trump Organisation and son of US President Donald Trump.
The move adds to Dubai’s growing appeal among crypto-savvy investors and aligns with the UAE’s rising adoption of digital assets. According to crypto industry trackers, usage of cryptocurrency in the UAE is projected to grow by more than 200% this year.
Deus X Pay, which operates as a regulated Virtual Asset Service Provider (VASP) in Lithuania, is helping to bring crypto payments into the mainstream — especially in luxury sectors like real estate, aviation, and yachting. Its CEO Richard Crook says Dubai’s progressive regulations have made it possible for high-value transactions to be completed securely and instantly using stablecoins.
“International buyers want fewer delays and more flexibility. With stablecoins, we’re unlocking a new way to pay for luxury property — one that’s faster, cheaper and fully compliant,” Crook said.
The Trump Tower Dubai, built in partnership with UK-listed Dar Global, features ultra-luxury apartments, penthouses priced over Dh73 million, and what will be the world’s highest outdoor pool. It also offers views of the Burj Khalifa and is designed to appeal to ultra-high-net-worth residents and long-stay travellers.
Ziad El Chaar, CEO of Dar Global, called the tower one of the most ambitious Trump-branded residential projects globally, adding that it reflects Dubai’s position as a hub for both luxury and financial innovation.
The development highlights a broader shift in high-end markets, where digital currencies are becoming a practical payment option for premium purchases — from superyachts and private jets to real estate and fine collectibles.
By integrating crypto-friendly options into marquee developments like Trump Tower Dubai, developers are future-proofing luxury real estate for a new generation of global buyers.
Sign up for the Daily Briefing
Get the latest news and updates straight to your inbox