Pauline Madani, owner of Kahrs by Nordic Homeworx with InsideOut deputy editor Ellie Joslin and editor Mairead Walsh. Kahrs by Nordic Homeworx won the best award for Flooring Image Credit: Aiza Castillo-Domingo/ANM

Dubai: InsideOut magazine awards the region’s leading home interiors brands, as voted for by consumers, in this year’s InsideOut Readers’ Choice Awards.

On Monday evening, InsideOut hosted the third annual InsideOut Readers’ Choice Awards at La Ville Hotel & Suites, recognising the most preferred interiors brands in the UAE.

InsideOut, the UAE’s leading home interiors and design magazine, which recently celebrated 15 years in publication, is a respected title and essential guide for the region’s stylish, affluent and design-conscious homemakers.

As the InsideOut Readers’ Choice Awards is the only awards in the UAE’s interiors industry that is voted for entirely by consumers, it is a most coveted title. This year, more than 15,000 individual votes were cast for 267 brands and retailers across 12 categories. The winning retailers were presented with a bespoke trophy — a wood carving designed by Nisrine El Lababidi of Harf Noon Design Studio — at a special evening honouring the top seeds in each category.

“Whether consumers are looking for a major investment piece, a stylish seasonal update or a full interior transformation, they have a stunning range of brands and retailers to choose from here in the UAE,” says InsideOut Editor Mairead Walsh. “So, being championed as their favourite brand in a category is not only a vote of consumer appreciation, but an industry benchmark in a fast-growing, competitive interiors market.”

“These awards are important because they reflect the audiences’ evolving, and in some cases, enduring tastes, as well as the developing UAE interiors business,’ adds Walsh. “To acknowledge that, we added the category of Best Newcomer this year.”

“After 15 years in the market, InsideOut magazine is a trusted brand with excellent audience reach. These awards reflect the strong relationship the magazine fosters between the brands and the consumers, and demonstrates why InsideOut continues to be a market leader,” added Abdul Hamid Ahmad, Executive Director Publications, Al Nisr Publishing.

And the winners are …

Best for Lighting: Huda Lighting

Best for Paint: Jotun

Best for Flooring: Kährs by Nordic Homeworx

Best for Art & Objets: Bits & Pieces

Best for Home Accessories: 2XL Furniture & Home Décor

Best for Bathrooms: SARA Group

Best for Soft Furnishings: Designers Guild

Best for Kitchens: IKEA

Best for Outdoor Living: Danube Home

Best Home Store: THE One

Best Luxury Home Store: Interiors

Best Newcomer: Maisons Du Monde