Gulf Sotheby’s strikes an alliance with Asteco

Dubai

Gulf Sotheby’s International Realty has entered an alliance with Asteco, by which the two will share teams — numbering 300 agents — and tap opportunities in off-plan sales. Last year, Gulf Sotheby’s had acquired SPF Realty to create similar synergies.

“What is of utmost interest to us is their deep and unsurpassed positioning in the off-plan market,” said George Azar, Chairman and CEO of Gulf Sotheby’s, of the Asteco alliance. “We want to send out a clear message to the regional markets that we’re ready to set ourselves apart from the competition in the off-plan and project sales sector, aiming to take the prime position in all countries we are active in.”