The brokerage firms plan to share teams and market awareness in the offplan space
Dubai
Gulf Sotheby’s International Realty has entered an alliance with Asteco, by which the two will share teams — numbering 300 agents — and tap opportunities in off-plan sales. Last year, Gulf Sotheby’s had acquired SPF Realty to create similar synergies.
“What is of utmost interest to us is their deep and unsurpassed positioning in the off-plan market,” said George Azar, Chairman and CEO of Gulf Sotheby’s, of the Asteco alliance. “We want to send out a clear message to the regional markets that we’re ready to set ourselves apart from the competition in the off-plan and project sales sector, aiming to take the prime position in all countries we are active in.”
Sign up for the Daily Briefing
Get the latest news and updates straight to your inbox