Dubai holiday home operators need to follow new Emaar Community Management rule

Dubai: Operators of short-stay rentals or holiday homes in Dubai will have another task to do if their guests are booking into a property that’s under Emaar Community Management.

A staff member of these holiday home companies should be present when the guest checks into any of the ECM-linked properties.    

“Self check-ins (by the guest) often lead to confusion and delays, and we have encountered instances where this has caused inconvenience to our residents,” said Emaar Community Management in a note sent to holiday home operators. “By being present, operators can guide guests to their designated apartments…”

According to industry sources, what ECM has mandated could soon turn into standard policy among leading property- or community management companies.

“The new process (from ECM) standardizes and reinforces the philosophy that short-term rentals are part of the hospitality industry,” said Vinayak Mahtani, CEO of bnbme, a holiday home operator.  

“This could mean a significant shift in operational strategy or simply a reinforcement of existing procedures. Ultimately, it formalizes guest check-ins, ensuring a seamless and professional experience.”

By the year, short-stay rentals in Dubai have recorded significant growth rates, with end-of-the-year peak season demand ensuring near full occupancy levels at some of the city’s most prestigious locations.

On whether the new ECM requirement during check-ins will lead to higher expenses, Mahtani said: “Yes, it will involve additional costs and responsibilities for operators. However, these changes bring value by enhancing security and accountability.

“Property owners, in particular, benefit as they gain an added layer of assurance—ensuring that someone inspects their property before guests depart.

“It’s highly likely other property management companies will enforce same rules.

“Such regulations are a natural step in aligning the short-term rental industry with hospitality standards. These changes shouldn’t be seen as a disruption but rather an improvement—enhancing security, professionalism, and guest experience.”