Co-Op Islami, a producer and retailer of halal products, has announced that it will set up a new distribution system through its agreement with Unikai, the UAE-based distribution company.
The agreement enables Co-Op Islami to leverage Unikai's client relationships and distribution channels in a bid to try to reach new segments of the market.
"This agreement represents a milestone in Co-Op Islami's distribution strategy," said Saleh Abdulla Lootah, chief executive officer of Co-Op Islami, "as it enables us to implement an professional knowledge-based distribution methodology, that is both cost effective and time efficient. Such an investment will have a positive impact on the operational costs."
This agreement enhances Co-Op Islami's presence in the UAE market by leveraging on the distribution channels owned by Unikai.
