Enoc, the UAE's biggest gasoline retailer, yesterday announced it is introducing two new fuels in all its service stations nationwide.

The fuels have new additives and replace the petrol that is now available.

The fuel retailer insists it will not make any changes in prices, so Xtreme 95 and Xtreme Plus 98 — the new products — will cost the same as the fuel they are replacing.

Enoc said it will absorb the cost of the new additives.

Hussain Sultan, chief executive of the company, said the additives produced by ChevronTexaco Oronite will add four to five fils to every gallon but the company will not pass this cost on to customers.

Enoc began a Dh1.6 million campaign to promote the new brands yesterday.

The launch of the new petrol coincides with the unveiling of a new image for Enoc's service stations.

The company has launched its new service station at the Jebel Ali Gardens and Jafza sites. The change of image is aimed at improving the visibility, appearance and standards of facilities offered by Enoc at its service stations.

Sultan said the company will gradually upgrade all its service stations across the country and change their look in accordance with the new standards. The service stations and related services comprise a large part of Enoc's non-fuel revenue.

The non-fuel business is equally important for the company, said Sultan.

Enoc is one of the petroleum product retailers whose margins suffered because of higher oil prices.

To compensate for this revenue loss it diversified into non-fuel services launched alongside its gas stations.

The two new fuels, Xtreme 95 and XtremePlus 98, are produced by blending ordinary 95 and 98 octane unleaded fuel with specially formulated performance-enhancing additives.

They act as cleaning agents for fuel intake systems and have benefits for engines, the environment and drivers.

"XtremePlus 98 brings out the best from an engine and provides drivers with a consistently better driving experience," Sultan said. "It is a superior product for superior vehicles."