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Dubai Exports spreads local fragrances to Brazil

Knowledge, expertise and on-the-ground support enable local companies to successfully penetrate markets overseas

Gulf News


Dubai Exports, the export promotion agency of Dubai Economy, through its Overseas Trade Office, OTO, in Brazil, has supported the successful expansion of the local fragrances sector to markets in Latin America.

Mohammad Al Kamali, Deputy CEO of Dubai Exports, said that the knowledge, expertise and on-the-ground support provided by Dubai Exports serve to bridge many gaps for local exporters and enable them to successfully penetrate markets overseas.

“An important aspect of entering new markets is to be well-prepared and informed so as to develop a strategy that allows them to become successful. Successful exporters seek to undertake extensive market research and prepare an efficient export plan. However, very often companies, particularly small and medium sized firms, lack such resources. Prohibitive costs and distance make an overseas presence unthinkable for them too. The role of our OTOs is to bridge such gaps, increase the global competitiveness of exporters and to raise general market awareness of UAE products,” Al Kamali added.

He noted that the ‘Fragrance and Allied Sectors Capability Report’ compiled by Dubai Exports in 2016 highlights capabilities in Dubai’s fragrances, beauty and cosmetic sectors, adding that such initiatives have been instrumental in encouraging perfumeries in the UAE to venture out, with generous support from the overseas offices of Dubai Exports.