Mindware TP Link new for web
From left: Lucas Jiang, General Manager, TP-Link, and Nicholas Argyrides, General Manager, Mindware Image Credit: Supplied

TP-Link, a leading provider of reliable consumer and business networking products, has appointed Mindware, a leading distributor of top IT technologies in MEA for TP-Link’s entire products line of Consumer & Business networking, VIGI surveillance, and smart home solutions for the entire GCC and UAE region.

TP-Link’s solutions are designed to focus on modern technology and designs that cater to a mass audience. TP-Link’s approach to anticipate future problems to develop reliable solutions to solve them or even avoid them makes its offerings more effective and useful. They have appointed Mindware as their distribution partner to assist the brand in pushing its way forward for expansion and also to enhance market shares in the GCC and the UAE.

Mindware combines industry-leading integrated solutions with human-centric services to foster mutually-beneficial partnerships with its vendors for channel organisations in the Middle East and Africa. They will now take care of the dispersal of TP-Link’s sought-after Consumer & Business networking, VIGI Surveillance, and Smart home solutions.

Positive about the association, Lucas Jiang, General Manager at TP-Link MEA FZE, said, “Mindware is a well-recognized and well-appreciated distributor that has spread its presence across the markets we wish to penetrate further. Mindware has a solid network in UAE & GCC that serve the SMB/Enterprises segment and that will surely allow us to unlock more possibilities in the market.”

He added, “We chose to partner with Mindware considering their dedication in delivering the best in class solutions to encourage digital transformation in the region. By offering TP-Link’s world-class networking solutions through their channel, we’ll be able to amplify our footprint in Bahrain, Qatar, Oman, Kuwait, Jordan and UAE.”

Nicholas Argyrides, General Manager – Gulf at Mindware said, “Adding a globally loved brand such as TP-Link to our list of vendors will bring great value to our brand and business. As a distributor committed to delivering the best integrated technology solutions for the digital transformation of the region, we are delighted to be distributing TP-Link’s reliable and future-ready solutions. This association is, confidently, going to add value and enable our partners unlock new opportunities.”

TP-Link is committed to its partners’ and distributors’ long-term business growth and has successfully driven growth and market shares consistently by leveraging strong partner and distributor relationships. TP-Link’s existing channel partners have enjoyed considerable support and regular rewards for accomplishing verifiable TP-Link targets during these challenging times. TP-Link will ensure Mindware’s professionals will be trained, certified and fully ready to implement the brand’s Consumer & Business networking, VIGI surveillance, and Smart home solutions and increase their reach in the new markets.