Oral B
Oral-B iO electric toothbrush Image Credit: Supplied

Oral-B, the industry leader in oral care innovation, launched the iO toothbrush in the region, ensuring a professional level clean feeling is achievable at home every day. This latest addition to the brand’s line of electric toothbrushes, comes after six years of intensive product R&D and over 250 patents from around the world.

The UAE will be the first market in the MEA region to launch the innovative Oral-B iO electric toothbrush. P&G’s use of cutting-edge technologies to develop connected, innovative products that transform everyday consumer experiences, aligns with the “Creating the Future” agenda of Expo 2020 Dubai.

It combines best-ever clinical performance with a superior user experience, making it one of the industry’s most advanced brushing products - allowing users to easily and effectively maintain oral health. When compared to manual toothbrushes, Oral-B iO users experienced:

● 100% more plaque removal after eight weeks vs a regular manual toothbrush

● 100% healthier gums in just one week vs a regular manual toothbrush

Paolo Zilianti, Senior Brand Director, Oral Care Middle East & Africa said, “The result of years of expert development, Oral-B iO strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels. It is a brush that people will look forward to using and will deliver superior oral health. Aligning with the UAE’s digital transformation strategy, P&G is constructively disrupting its business to deliver experiences that reinvent what people expect of everyday products.”

The New Store LLC (TNS – a division of Mostafa Bin Abdullatif) are the sole Distributors for Oral B Power range in the UAE. They have successfully executed the mega launch of the new Oral-B iO range across all major Retailers, ECom & Pharmacies Across UAE.

As a result of input from more than 1,800 consumers, it includes five design features/ experience capabilities:

● Linear Magnetic Drive: Producing controlled, harmonious movements, the quiet and frictionless linear drive system efficiently transfers more energy directly to the bristle tips.

● Superior Cleaning Action and Redesigned Brush Head: The brush head has been redesigned with twisted bristles, and reinforced with high-density tuft-in-tuft configuration, for a sensational brushing experience.

● Bimodal Smart Pressure Sensor: Identifying/guiding users to brush in the optimal pressure range. The Sensor features a variable-speed smart drive that adjusts frequency to protect gums and enamel.

● Smart Display with Personalised Brushing Modes: an intuitive interface provides coaching and motivation throughout the cleaning process. Features up to seven brush modes for a highly personalized experience.

● Artificial Intelligence Tracking via the Oral-B iO App: provides real-time individual tracking and coaching, thanks to AI from thousands of recorded brushing sessions. featuring a sim-ple and intuitive user interface, guides consumers through a two-minute brushing session with 3D teeth tracking across 16 zones (in the iO9).

The new Oral-B iO is now available for purchase in the UAE.