CHANGE Collection was conceptualized by Jasani LLC in 2021 as a product collection aiming to end greenwashing and promote genuine sustainable products.
“The corporate gifting industry is filled with giveaways that end up in landfills due to low quality manufacturing and limited product selection, creating brandfill – big brand names whose giveaways end up in the landfill”, says Shrey Jasani, Head of Product Development and Marketing.
With the goal to provide fair priced sustainable products with supply chain certification and transparency, the CHANGE Collection was born. CHANGE products used GRS-certified recycled materials, FSC-certified recycled packaging, focus on beautiful design and long-lasting quality – important pillars of Jasani LLC’s long-term sustainability vision. In addition, with every purchase of CHANGE Collection products, 3% contributions are made to Water.org – a global 501(c)(3) non-profit organization co-founded by Matt Damon providing safe water and sanitation access globally.
CHANGE Collection has been recognized as the ‘Best CSR Initiative’ at the recently concluded Gulf Sustainability Awards (GSA) 2022. After a detailed 3-month selection process, the awards concluded in a wonderful event last October 24 at Conrad Hotel, Dubai. The GSA was organised by Awards International programmes which have been granted the Outstanding Trust Mark from the Independent Awards Standards Council.
"This was an amazing experience. To rub shoulders, to exchange ideas, to discuss collaborations with sustainability leaders, finally culminating in this prestigious Gold awarded to us. We couldn’t be more thankful to everyone behind GSA,” said Jasani LLC Founder Biren Jasani.
Jasani LLC’s winning entry, CHANGE Collection, aims to end greenwashing and tell a true story of sustainability by using genuinely recycled fabrics and making validated impact claims for every product. In the last year, the collection has achieved the following:
• Over 63.3 million litres of water saved in production
• Over 251,000 plastic bottles repurposed into actual products
• Over 5,000 people provided with lifetime access to safe water and sanitation via water.org
Jasani is the Middle East's largest and leading corporate gifts supplier and solution provider, with deep expertise in branded merchandise, corporate giveaways and promotional gifts and giveaways. Housing over 2,500 ready stock products, the company serves institutions and corporations across the Middle East & Africa region.
For more information, visit https://www.jasani.ae/.
