Sony Middle East and Africa has announced the launch of its premium HT-A9 surround sound system, delivering revolutionary multi-dimensional sound experiences in the region. The innovative surround sound technology creates an incredibly immersive home theatre and soundscape experience.
“Music, film and gaming content is richer and more immersive with the Sony HT-A9, a new and powerful era for our portfolio of home audio products. Its unique optimisation features enable anyone the ability to create immersive cinematic experiences at home,” said, Shintaro Hayatani, Head of Marketing, Sony Middle East and Africa.
Experiencing the new surround sound system, Saudi producer and DJ Omar Basaad said, “Sony‘s new product HT-A9 enables a unique experience of listening with Dolby inside your home, giving it a flexible and easy way to set up the speaker wirelessly. The Design aesthetic makes it even more compelling to place it anywhere in the room.”
The 360 Spatial Sound Mapping technology of the Sony HT-A9 can create up to twelve phantom speakers from just four real speakers by synthesising sound waves based on positional information. An ultra-wide listening area fills every part of your living space so your family and friends get the same sound experience. The listening area is not limited to the front of the TV but encompasses a much wider space.
The HT-A9 also supports Dolby Atmos and DTS:X, so users can experience cinematic surround sound without leaving home. Surrounded on all sides by multiple phantom speakers within an optimised sound field, you’ll hear every flap of wing and gust of wind with incredible intensity. It’s like you and your living room are inside the movie.
The HT-A9 features Sony’s latest Omnidirectional Block Design. The cylindrical shape represents a single solid block providing 360 spatial sound. It fits perfectly against the wall with a flat rear surface. Its light pearl grey color can seamlessly blend with most decor schemes. The inside of the speakers features rectangular X-Balanced Speaker Units to maximize the diaphragm area for richer bass and sound pressure.
With High-Resolution Audio and 360 Reality Audio, it immerses users in music as if they were right in front of their favourite artist and can be streamed through Apple Music. The A9 also features DSEE Extreme, which restores the high-range sound of compressed digital music in real-time.
Paired with compatible BRAVIA televisions, the HT-A9 offers the ultimate immersive audio-visual experience with Sony’s best picture and sound quality. With Acoustic Center Sync, the HT-A9 precisely matching where the audio is coming from with what’s on the screen for even deeper immersion.