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Image Credit: Supplied

SDS, a well-known fashion brand that offers men's wear, ladies' wear and kid's wear has opened its new and improved store at Level 1, Sahara Centre, Sharjah. To meet the demands of their customers and to provide the best quality products across the UAE, this new store offers a complete range of fashion wear for everyone and also an exclusive character collection for kids along with toys and kiddy rides. The outlet is a community-oriented shopping destination that is luxurious, spacious & vibrant to give an unparalleled shopping experience to customers.

SDS brings together 2 of the best brands operating under the wing of the Sharjah based corporate, Al Safeer Group of Companies. Smart Baby and Eternity have a network of over 40 stores in the UAE, including in City Centre Sharjah, City Centre Deira, City Centre Shindagha, Burjuman, Century Mall, Safeer Mall, Al Zahia City Centre.

The store displays children’s apparel brand Smart Baby, Women & Men fashion wear brand Eternity Style. The brands are well known in their own respective categories. Smart Baby is known for being one of the best children’s wear brands in the country with their top-quality products and attractive collection for ages up to 14. Eternity Style is popular for the trendy clothing options they provide for men and women along with affordable formal wear.

The range offers trendy, stylish, and incredibly comfortable garments that are a must in every teenager and adult’s wardrobe. Created while keeping current international trends in mind, the collection is all about oomph and attitude. It is available at unbelievable prices.

This season, SDS brings a spectacular Summer collection with some irresistible offers on choices that complement the season.

SDS showcases a new store image with special attention to the design of its stores, décor and other aesthetics. It continues to revamp and redesign its existing stores to deliver the best shopping experience. Al Safeer Group considers the launch of SDS as one of their biggest achievements, they are all set to step foot in Circle Mall this summer.