Samaya Food Investments LLC inks MOU with Berjaya Food International to establish Paris Baguette bakery café in the UAE

Samaya Food Investments LLC has announced the signing of a Memorandum of Understanding (MoU) with Berjaya Food International Sdn. Bhd. (BFI), a subsidiary of Berjaya Food Berhad (a Malaysian listed company), to bring the renowned Paris Baguette bakery café brand to the United Arab Emirates (UAE). This strategic partnership aims to introduce the iconic Paris Baguette experience to the vibrant and cosmopolitan market of the UAE.

The partnership also signifies a shared commitment to delivering premium quality baked goods and café offerings that have made Paris Baguette a household name globally.

Paris Baguette is globally recognised for its freshly baked pastries, signature cakes, and innovative café dining experiences - with a strong presence in key markets across Asia, Europe, and North America. The brand’s entry into the UAE will cater to the growing demand for high-quality bakery offerings and premium dining experiences in the region.

Amer Al Ahbabi, CEO of Samaya Food Investments adds, “We are delighted to establish our partnership with Berjaya Food International. The trust and collaboration between our companies have been built over the years through our successful work with Berjaya Corporation to launch Kenny Rogers Roasters in UAE and KSA. We look forward to delivering the same success with Paris Baguette.”

“We are excited to collaborate with Samaya Food Investments to bring Paris Baguette’s distinctive offerings to the UAE. In 2024, BFI announced its expansion into Thailand and Brunei as part of our strategic growth in ASEAN. This new partnership in the UAE marks a pivotal step as we extend our footprint beyond ASEAN and venture into the dynamic Middle Eastern market," says Dato’ Sydney Quays, Group CEO of Berjaya Food Berhad.

Nabil Shaukat Butt, CFO of Samaya Food Investments adds, “We are excited to offer Paris Baguette’s premium bakery products to our customers in UAE. Our partnership with Berjaya aligns with our growth strategy to strengthen our portfolio and create long-term value through a well-established, globally recognised brand.

Samaya Food Investments LLC, based in Abu Dhabi, is a specialised F&B company within a holding group. It focuses on acquiring, managing, and expanding global franchise brands through strategic investments and partnerships, aiming to enhance dining experiences and drive market leadership in the region.

Berjaya Food Berhad (“BFood”), established in 2009 and listed on Bursa Malaysia in 2011, operates Starbucks in Malaysia, Brunei, and the Nordics, Paris Baguette in Malaysia and the Philippines, and Kenny Rogers Roasters in Malaysia. The company oversees over 400 Starbucks stores, 17 Paris Baguette outlets, and 50 Kenny Rogers Roasters locations.

Paris Baguette, established in 1988, is a flagship brand of the SPC Group, a South Korean food company. With over 4,000 locations worldwide across 12 countries, Paris Baguette is committed to blending traditional French baking techniques with modern innovation to deliver a diverse range of products, such as breads, pastries, cakes, and beverages, that appeal to a wide audience — from everyday treats to special celebrations.

Known for its constant pursuit of excellence, the brand utilizes advanced baking systems and cutting-edge technology to ensure freshness, consistency, and premium quality in every product.