Viswanath Pallasena, Chief Executive Officer, Redington Middle East and Africa_1200x900
Viswanath Pallasena, Chief Executive Officer, Redington Middle East and Africa Image Credit: Supplied

Redington, an integrated technology solutions provider, is steering the way for regional cloud transformation and supporting partners to scale in the digital era.

Redington is participating at the inaugural edition of GITEX Africa, the continent’s largest all-inclusive tech event, taking place from May 31 to June 2 in Morocco, under the theme of ‘Accelerating Transformation’.

Over the years, Redington has undergone quite an evolution. From being an ‘aggregator’ further on for innovative solutions and services, to being a 'catalyst' for partners to empower customers' digital drives. The company doubled down on its mandate to help partners position themselves as the ‘go-to’ advisors for customers’ transformation journeys.

In the past year, Redington has been focused on 'simplifying' customers' cloud and digital journeys. Today, along with simplifying, the company is focusing its efforts on ‘accelerating’ transformation.

In this regard, the company is investing significantly across the continent, helping African enterprises to transition into the digital realm seamlessly. Africa’s technology sector is on a meteoric rise, resulting in many opportunities for innovation. Global leaders are investing into developing avant-garde solutions and services to address challenges that these countries face daily. Market reports suggest that the African cloud market is growing. Cloud-based applications are fast becoming integral to the African modern workplace. From digital banking to innovative cloud-native start-ups, cloud services are increasingly becoming the foundation of the new-age Africa, which means the potential for growth is astronomical.

At GITEX Africa, Redington will be highlighting world-class technologies and exclusive services portfolio that are aimed at helping companies spread across the continent achieve business outcomes, solve critical issues, and accelerate digital transformation.

Attendees will learn in-depth about CloudQuarks – Redington’s own award-winning intelligent cloud management platform along with SecureQuarks and DataQuarks, catering to end-to-end cybersecurity and analytics demands respectively, in the market. Visitors will also have a chance to know more about IoTQuarks by Redington, which features Industry 4.0 – our Smart Factory initiative in collaboration with PTC, a leader in industrial IoT, CAD, PLM and more. Redington will showcase its strengths in consulting and have its experts from its consulting arm Citrus Consulting at the three-day show. The company will also demonstrate how its support services unit – Ensure Services – enables companies to optimize business operations for enhanced efficiencies.

Redington’s award-winning MSSP brand DigiGlass by Redington team will be present at the venue to answer comprehensively about Managed Security Services and why African businesses cannot do without it in today’s increasingly digital era.

Besides these services, the company will communicate to its partners all the unique initiatives it has built ground-up keeping partners’ profitability in mind. This includes Pitch Room by Redington, which helps channel partners to be introduced to novel solutions from the ISV community for different verticals.

Another valuable initiative is The Vertical by Redington, which brings enterprise-grade technologies for supporting customers in all verticals to accelerate and grow their business in the digital age. It plays a meaningful role in redefining industry outcomes by increasing the application of advanced technologies.

Viswanath Pallasena, Chief Executive Officer, Redington Middle East and Africa said, “As a leading technology aggregator with a huge presence across Africa, Redington Group is excited to showcase our breadth and depth of offerings and specialized programs to our channel ecosystem and customers at GITEX Africa. We are looking forward to meeting new partners who are passionate about digital transformation and helping their customers achieve business outcomes. GITEX Africa will be a great opportunity to strengthen existing relationships and forge new ones with partners and vendors focused on the African market. We are confident that we will be able to make a significant impact on the African market and help to drive digital transformation across the continent.”

Dharshana Kosgalage, Head of Technology Solutions Group, Redington, said, “Redington is playing a leading role in partners’ digital transformation journeys, which are quickly becoming a top priority for businesses across Africa. We want our African partner community to truly leverage our exceptional strengths to grow their business and be a genuine value-added advisor for their customers’ businesses. We are also planning to announce some exciting new partnerships during GITEX Africa. We look forward to engaging with our partner ecosystem and helping them achieve their digital transformation goals. We believe that digital transformation is the key to unlocking the potential of African businesses. By collaborating with Redington, our partners can gain access to our expertise, resources, and network to help them accelerate their own as well as customers’ digital transformation journeys.”