Qualia reaches deal to distribute Pro-Ject turntables

Dubai: Qualia Electronic Trading is introducing turntables from Pro-Ject Audio Systems in these markets. The former is led by an all-women led team and lists more than 1,500 products under its umbrella.

“Since its establishment, Pro-Ject has been producing solutions that not only sound fantastic, but are also beautifully designed to suit retro and modern lifestyles,” said Shirin Asadi, General Manager of Qualia. “We have grown from strength to strength to become the biggest record player distributor in the region.”

Qualia will distribute a range of Pro-Ject’s turntables through retailers such as Virgin Megastores. Even with digital audio media on the rise, vinyl music sales have ‘soared in the past two years, with the industry reaching $1 billion in sales in 2021’.