Dubai: PubMatic (NASDAQ: PUBM), an independent technology company revolutionizing the digital advertising supply chain, is thrilled to announce Sadia Akhter as the new Director of Advertiser Solutions for the MENA region. Akhter assumes the role of primary commercial leader, overseeing PubMatic's buy-side clients as the company strengthens its presence in the region. Based in Dubai, Sadia will report directly to PubMatic’s Country Manager for Italy & MENA, Amélie Grenier-Bolay.
“We are allocating resources to better support our clients in MENA. With her extensive industry experience, Akhter will play a crucial role in solidifying our position in this market,” said Grenier-Bolay, Country Manager for Italy & MENA at PubMatic. “Sadia’s expertise in spearheading strategic initiatives that enhance omnichannel trading and optimize supply paths across multiple platforms and screens makes her an ideal candidate to achieve PubMatic’s growth objectives in these areas.”
Akhter brings over 20 years of experience in media and advertising across various leadership roles in sales, operations, and client services. Prior to joining PubMatic, she held several commercial positions, including Co-Founder & MD at Sociallyz, Managing Director at FreakOut MENA, and Regional Managing Director at Addictive Mobility.
As part of PubMatic's significant investment in the region, the company collaborates with several local partners such as Rotana, Sky News Arabia, and Arabyads. Akhter will be responsible for nurturing these client relationships, expanding the company’s client base, and developing innovative solutions that cater to the needs of advertisers and publishers alike.
“Having witnessed the evolution of media and advertising throughout my career, I am excited to help PubMatic broaden our omnichannel offerings to a wider audience of media buyers and advertisers,” said Akhter.
“With PubMatic’s cutting-edge technology covering CTV, online video, display, mobile, and new commerce media offerings, coupled with our dedicated team of experts, we aim to drive programmatic success. PubMatic has long been a major player in our industry on a global scale, and following the successful launches such as Activate, which empowers buyers to control their media buying strategy while increasing revenue for publishers, I am eager to contribute to the business growth and deliver optimal value for our clients,” Akhter added.
Commenting on the appointment, Cristian Coccia, Regional Vice President of Southern Europe & MENA at PubMatic, said, “Sadia’s appointment marks a significant milestone in PubMatic’s continued expansion in the region. We are thrilled to have Sadia join our EMEA team. Her extensive experience and industry relationships will be instrumental in accelerating our ongoing growth.”
About PubMatic
PubMatic (Nasdaq: PUBM) is an independent technology company dedicated to maximizing customer value through the future digital advertising supply chain. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and enhance monetization by enabling marketers to drive ROI and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has enabled efficient real-time processing and utilization of data. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while advocating for a dynamic and transparent digital advertising supply chain.
