Dubai: Perfetti Van Melle, a leading figure in the FMCG sector across the Middle East, Africa, and Pakistan, hosted an awards ceremony honouring the company's achievements and outlining its vision for the future. The event was held on February 20th, 2024, at the esteemed One &Only Royal Mirage Hotel.
Perfetti Van Melle's diverse portfolio includes globally recognised brands such as Mentos, Chupa Chups, Smint, and Fruittella, positioning it as a prominent player in the industry.
The awards ceremony brought together employees, partners, distributors, retailers, and other key stakeholders to commemorate the organization's successes over the past year. Participants had the opportunity to engage with Milad Rouhana, Managing Director for the region, gaining insights into Perfetti Van Melle's strategic vision, market expansion initiatives, and commitment to excellence.
Key highlights of the evening:
• Presentation of 20 awards recognizing outstanding distributors and retailers.
• Showcase of Perfetti Van Melle's achievements, featuring insights from Kantar research and discussions on Africa's opportunities.
• Display of the organization's marketing team's innovations and market share growth.
• Appreciation of employees, partners, and stakeholders for their invaluable contributions to Perfetti Van Melle's success.
• Presentation of Milad Rouhana’s vision for the coming period in the MEA region.
"We were thrilled to host this awards ceremony event as a token of appreciation for our dedicated team members, partners, and stakeholders who have been contributing in Perfetti Van Melle's journey of growth and success," said Milad Rouhana. "This event was a testament to our commitment to fostering strong relationships, driving innovation, and delivering exceptional value to our customers and communities," he added.
