Paramount
Paramount's expansion plans include a significant upgrade of its facilities, with storage and manufacturing space set to soar from 150,000 to 250,000 square feet. Image Credit: Supplied

Sharjah: Paramount Group, the Middle East's leading Food Service Equipment solutions provider, is gearing up for a new era of success with a DH 100 million investment and the grand opening of its brand-new corporate headquarters and sales center in Sharjah, UAE.

This strategic move marks a pivotal moment for the company, celebrating its 36th year with a commitment to continued growth and innovation. Started in 1988, Paramount specializes in supplying and manufacturing top-notch commercial kitchen, bakery, supermarket, and laundry equipment. The company sources from renowned global brands, offering an extensive range of equipment for every stage of the culinary journey.

Paramount's expansion plans include a significant upgrade of its facilities, with storage and manufacturing space set to soar from 150,000 to 250,000 square feet. "As the founder and owner, Paramount's success over the last 35 years is a testament to our unwavering commitment and hard work," says K V Shamsudheen, Managing Director. "The changes we've witnessed in the Food Service Equipment industry only reinforce our dedication to innovation and excellence."

The first phase of this exciting development, located in Birkat Al Awamer, Qatar, features a brand-new distribution center, manufacturing facility, and state-of-the-art sales center, scheduled to be unveiled in early 2024. Further solidifying its customer-centric approach, Paramount is establishing new retail outlets in Kochi, Bahrain, Riyadh, and Ras Al Khaimah. These outlets, equipped with cutting-edge demo kitchens, will complement the company's existing showrooms across the UAE, Oman, Qatar, and India, alongside a robust network of spare parts kiosks spanning the Middle East and Asia.

The official inauguration ceremony, held on January 23, 2024, at Sharjah Industrial Area 12, was held in the presence of Paramount Group's Owner and Managing Director, K V Shamsudheen, alongside directors, esteemed guests from across the GCC, and valued clients.

Prior to the ceremony, a press conference at Dubai Crowne Plaza Hotel Deira shed light on Paramount Group's remarkable journey, highlighting its impressive growth across the UAE, Oman, Saudi Arabia, and India. Key members of the management team shared their vision for the future, emphasizing the company's unwavering commitment to innovation, sustainability, and exceeding customer expectations.

"Our vision for the next 20 years involves pioneering hospitality industry, empowering all segments to experience global culinary delights through sustainable, safe, and hygienic F&B business environments, designed and constructed by Paramount," explains Hisham Shams, Executive Director. Afra Shams, Director, adds, "The influence of AI and IoT in the mass food industry is undeniable. Paramount is at the forefront, leveraging these technologies to enhance efficiency and meet the evolving demands of our customers."

With a brand-new 4,500 square feet facility housing over 300 dedicated employees, Paramount is geared up to provide exceptional service to over 100 daily B2B customers worldwide. "Our new 4500 square feet premises, equipped with over 300 dedicated employees, reinforces our commitment to superior service," says Abdul Shukkoor, Operations Director. "We are poised to cater to over 100 daily B2B customers globally, ensuring the best rates, protected systems, and service warranties."

Paramount's commitment to global reach is further emphasized by its expansion plans into new territories, including Africa, Far East countries, and wider penetration into Saudi Arabia and Bahrain. "Paramount's expansion into new marketplaces, including Africa, Far East countries, Saudi Arabia, Bahrain, and more, signifies our commitment to global reach and excellence," says Shareef, Sales Director.

As Paramount embarks on this exciting new chapter, its unwavering focus on financial strength and strategic investments paves the way for continued success. "Our financial strategies align with our ambitious growth plans. Paramount's penetration into India, with heavy industrial investments on the horizon, reflects our dedication to expanding our footprint," says Vishwanathan Krishnan, CFO.

Daniel T Sam, GM Qatar, aptly summarized the company's unwavering commitment to excellence: "As Paramount enters new territories, our commitment to global best practices remains unwavering. Our customers can expect unparalleled quality, service, and innovation."

To learn more about Paramount Group's developments, visit www.paramountme.com.