Dubai: Nine Apparel Group brands have won DED’s Consumer-Friendly Company recognition. Brands include Tommy Hilfiger, Beverly Hills Polo Club, Dune London, Charles & Keith, Aldo, Naturalizer, R&B, Skechers and Athlete's Co.

The DED recognition Image Credit: Supplied

Dubai Economy revealed the preliminary results of evaluating businesses for their consumer friendliness for the first time. The evaluation, conducted on the basis of the region’s first-of-its-kind Consumer-Friendly Standards, launched last year by the Commercial Compliance & Consumer Protection (CCCP) Sector in Dubai Economy, seeks to establish an integrated system for businesses to develop the customer experience and services provided by them. The four evaluation criteria are grouped under two themes - Sustainability and Competitiveness. The Sustainability theme includes the Strategy and Communication criteria, while Competitiveness covers Customer Care and Development. Overall, companies had an average score of 75.8 per cent in the evaluation, while sustainability alone had an average of 79.77 per cent and competitiveness, 72,55 per cent. Businesses being periodically evaluated for consumer-friendliness will support them in evolving strategic plans and channels for communicating with consumers. The results achieved in the first evaluation provide an opportunity for businesses to elevate their consumer-friendliness across both the themes.

Nilesh Ved, Chairman, Apparel Group, said: “It’s a great honor for Apparel Group to be recognized and celebrated by Department of Economic Development as 'Consumer-Friendly' Company. We are very proud that all our participating brands, Tommy Hilfiger, Beverly Hills Polo Club, Dune, Charles and Keith, Aldo, Naturalizer, R&B, Skechers and Athlete's Co have excelled in the standards evaluation criteria. At Apparel Group, high customer satisfaction and exceptional customer experience is what we strive towards every day. The intensive Consumer-Friendly Standards evaluation allowed us to self-assess our existing standards and provided us the opportunity to deep-dive into our customer-related processes and continually improve. Participating in this evaluation process also provided us the opportunity to market our exemplary practices. It was a great internal benchmarking exercise, where different brands within the Group got an opportunity to share best practices. We thank Dubai Economy for their hands-on approach and always guiding us through this process.”