Growth summit
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After creating a global community of over 50,000 marketers, product professionals, and customer experience experts, MoEngage, a marketing automation and customer engagement platform headquartered in San Francisco and Bengaluru, is preparing to host more than 200 of Saudi Arabia's top entrepreneurs, growth marketers, and product owners at its flagship event, the #GROWTH Summit Riyadh 2024 on June 5, 2024, the organisers said in a media release. This edition of the #GROWTH Summit is being held in partnership with Amazon Web Services, Branch, and ValueFirst, it added.

According to the organisers, the #GROWTH Summit offers a unique platform for Saudi Arabia’s leading brands to share insights, gain practical strategies, and align their business growth with the country’s Vision 2030 initiative.

MoEngage enables brands to gain a deep understanding of their customers and engage with them effectively using AI-driven insights. The platform assists marketers and product owners in creating personalized and cross-channel experiences that resonate with consumers. In 2023, MoEngage experienced exceptional growth in the Middle East and Africa (MEA) region, achieving a remarkable 75% increase. The company acquired over 80 new customers during the year, according to the organisers. This exclusive conference will feature various customer growth stories, masterclasses, exciting product updates around GenAI, and networking opportunities.

In the earlier editions, the summit has seen expert speakers from brands like Alamar Foods, Alsaif Gallery, Landmark Group, D360 Bank, and many more. This exclusive conference will also feature various customer growth stories, masterclasses, exciting product updates around GenAI, and networking opportunities.

This edition of #GROWTH Summit Riyadh will feature thought-provoking panel discussions and fireside chats on how brands can revolutionize customer experience to drive unparalleled business growth, supporting Saudi Arabia’s Vision 2030.

Speakers include:

•            Aamir Allibhoy, Chief Marketing Officer, Tim Hortons Middle East

•            Driss Moutawakil, Chief Marketing Officer, SAPTCO

•            Roberts Bendins, Head of Hyper & Marketplace, Nana

•            Islam Rashid, Chief Technology Officer, Wafy

•            Hassan El-Tahan, Vice President Growth, Gathern

•            Faisal Dean, Chief Executive Officer - MENA, Assembly Global

•            Samer Al-Saqqa, Marketing Director, Leejam Sports

•            Amer Ahmed, E-commerce Sales Manager, Jarir Bookstore

MoEngage is hosting the Customer Engagement Excellence Awards Saudi Arabia 2024 as part of the #GROWTH Summit to celebrate the remarkable success of leading Retail, Travel, Hospitality, Media, and Entertainment companies in Saudi Arabia, the company said. Their achievements in customer engagement strategies and commitment to customer delight will be recognized and celebrated at the awards.

"With our customer portfolio in Saudi Arabia doubling and strong integrations with leading local partners, we are committed to empowering the digital growth plans of leading brands in the Kingdom of Saudi Arabia," said Kunal Badiani, Regional Head for Middle East, Turkey, and Africa at MoEngage.

“The #GROWTH Summit in Riyadh is a major step for us to achieve this goal of helping brands realize their digital transformation goal to align with the government-led Vision 2030. After witnessing massive success across 4 continents, 50,000+ attendees, and more than 100 panel sessions, we’re elated to be hosting the event once again in a fast-paced, rapidly growing market like Saudi Arabia.”

MoEngage is a trusted technology partner for over 1,500 global brands, including Saudi Airlines Catering, AMC Cinemas, Gathern, Ego, Panda, Alsaif Gallery, Al Dakheel Oud, Landmark Group, Alamar Foods, Speedi, Mashreqbank, GMG, Commercial Bank of Dubai, Azadea, and many more.