A decade ago, nestled within a modest office in JLT-Dubai, the first notes of what would become Melodica Music & Dance Academy resonated. Today, ten years later, it stands as the Middle East's top-rated music and dance academy, boasting 23 flourishing branches in Dubai, Abu Dhabi, Al Ain & Sharjah. As Melodica commemorates its 10th anniversary, it exemplifies the transformative power of dedication, intuition, and a profound love for music.
Afshin, the founder of Melodica and a professional singer himself, embarked on this journey with no formal business experience. Yet, he has sculpted the academy into a symbol of artistic education in the region. On his personal website, afshinmusic.com, one can explore his albums and events that showcase his deep passion for music. In his words, "When I started Melodica in 2013, it was a leap of faith. I believe that business, just like music, is an art. I hardly understood the intricacies of running a business, but I trusted my instincts and my passion for music. Over time, I realized that the key to a successful business is not just hard work. Having a feeling or a rhythm in the business is equally important.”
In the past decade, Melodica has significantly reshaped the UAE's music and dance education sector. With over 400 employees dedicated to shaping and guiding over 10,000 students, the academy has not only taught music and dance but also lit the flame of passion in countless hearts. "It's beyond notes and beats. We've introduced thousands to the language of their souls, helping them find joy, expression, and purpose," reflects Afshin.
Being crowned with the MEA Markets Best Creative Arts Institute Award in 2023, Melodica's success has echoed loud and clear. Since 2017, it has enjoyed the distinction of being the Top-rated Music Institute in the UAE. A noteworthy part of this success story is Melodica's strategic collaborations. With strong partnerships with eminent developers like EMAAR, NAKHEEL, and MAF, the institute has woven its rhythm into the fabric of the UAE's urban landscape.
Afshin's journey with Melodica profoundly reflects how vision and dedication can create wonders. Speaking about the inception of his dream, he reminisces, "A decade ago, I saw potential in the market. Not just a void for another music school but a space for an institution that becomes part of one's soul. I sensed a yearning in people – both kids and adults – to connect deeper with music and dance, and I decided to be the bridge."
Beyond its reputation as a revered academy, Melodica Music and Dance Academy distinguishes itself as an esteemed store for musical instruments. Recognizing the importance of quality in education and equipment, Melodica offers start-to-end solutions for students, ensuring that they learn and play with the finest instruments. This comprehensive approach makes the academy a beacon for those seeking a harmonious blend of top-tier instruction and unparalleled musical tools.
As Melodica celebrates this significant milestone, it's a testament to how dreams evolve when determination and intuition steer the course. "Establishing Melodica was like composing a song," Afshin remarks. "You need the right notes, the right tempo, and above all, soul. I just followed my heart, and here we are, a symphony of success."
For those pursuing their dreams, Melodica's story and Afshin's journey stand as an inspiring ballad, echoing the age-old truth: With passion and perseverance, every dream is within reach.
Contact the Music Centre to learn more about their Music & Dance Classes; Call: 04 55 91000
