Suren Swaminathan, Chairman, Sri Lankan Business Council

The Sri Lanka business Council (SLBC) for Dubai & Nothern Emirates, with a view to encouraging business within the UAE and the region, has partnered with The National Chamber of Exporters (NCE) of Sri Lanka, a leading trade chamber exclusively serving Sri Lankan Exporters, to spearhead a trade exhibition concurrently with Dubai Expo 2020, under the banner, Sri Lanka Export Brands.

The exhibition will showcase Sri Lankan export products and services, as well as services by service providers to exporters. This exhibition will be held from February 17 to 20, 2022. (Thursday, Friday, Saturday and Sunday) forming the ideal platform for Sri Lanka to create awareness for products and services and explore the immense opportunities that the Middle East offers. The Expo mainly focuses on attracting potential buyers from the UAE as well as from other neighboring countries mainly from the Middle East and North Africa.

Along with the support of the Sri Lankan missions, The SLBC and NCE is coordinating with trade chambers to attract and invite potential buyers to visit the Sri Lanka Export Brands exhibition. Through these efforts and strategic event dates coinciding with Gulf Food Expo 2020, the Sri Lanka Brand Exhibition can expect a higher number of regional visitors and UAE nationals to visit.

Upto 50 multisectoral Sri Lankan export ventures are exhibiting at the Sri Lanka Export Brand Exhibition, showcasing everything from food and beverages to spice and spice-based products, herbal and ayurvedic products, to packaging, gems and jewellery, water purification systems, rubber and rubber-based products, tyres, floriculture and horticulture, and confectionery, to name a few.

The SLBC and NCE invites everyone to visit the Sri Lanka Export Brands pavilion any day from February 17 to 20, at Dubai Exhibition Centre, South Hall 1B, to meet Sri Lankan exporters and to explore the best ethically manufactured products from Sri Lanka. For visitors present at the Gulf Food Exhibition, the Sri Lankan Brand Exhibition presents an ideal opportunity to explore new products and services, and meet new people and experience new cultures.

The UAE and Dubai have shown the world resilience and visionary leadership during this pandemic, and the business rebound has been faster than in other countries. With its relaxed rules and ease of doing business, the SLBC encouraged the the National Chamber Exporters to visit and showcase their products and services. They could also explore opportunities to expand their business by opening offices here.