Linzor Capital Partners acquires 70 per cent of inConcert and Convertia

Linzor Capital Partners has announced its new investment in the technology company inConcert and its partner Convertia. The fund has partnered with the companies’ founding group, who will continue to lead the business operationally. Both organizations have extensive experience in leading organizations as they transition their business model to the digital economy. inConcert’s omnichannel platform enables an organization’s communication with its clients across marketing, sales and service cycles.

With offices in Spain, Mexico, Colombia, Peru and Uruguay, and clients in more than 30 countries, this technology platform is experiencing fast growth due to the migration from on-premise to cloud solutions and the global transition to the digital economy. The group’s revenue has grown at a 32% compounded annual growth rate between 2018 and 2021, reaching 40 million euros in revenue in 2021 while maintaining high profitability levels.

Before this operation, inConcert and Convertia had led together, as strategic partners, multiple transformation projects for clients worldwide. Convertia works with inConcert’s technology and acts as its channel partner.

The group and Linzor have designed a five-year strategic plan that contemplates a substantial increase in sales, promoting its geographical expansion in Latin America, where both companies already have a large presence, the United States, Europe (mainly Spain, Italy, France, and Germany), Africa and Middle East through partnerships with high-tech resellers and exclusive added-value partners. In Africa and Middle East, the Company has a partnership with PlatX, based in Dubai, targeting mid and large enterprises and BPOs, and have developed unique solutions such as WhatsApp Payment using Payit Wallet and Voice to text in both Arabic and English. The project plans to triple the companies’ headcount over the next few years, to approximately 450 employees.

This acquisition is the Latin American fund’s third investment in companies focused on applications of digital technologies, preceded by UTEL/Scala Higher Education, a leading online upskilling and reskilling education group; and Mundo, a telecommunications group that provides fiber-to-the-home (“FTTH”) services with a disruptive proposal in the Chilean market.

Linzor Capital Partners is a private equity firm founded in 2006, with presence in Chile, Colombia, Mexico, Peru and Uruguay. The fund has more than $1.2 billion in capital commitments and investments in various sectors, including financial services, education, healthcare, retail and technology.

inConcert is a leading, pioneering company in cloud software solutions for contact centers and customer experience that offers a wide range of technological products with a substantial artificial intelligence component. The company has more than 12 years of experience in cloud services and during 2021, it managed over 8 billion interactions between its ~300 clients and these clients’ end-customers. inConcert solutions offer an omnichannel service platform designed to address native digital businesses and accelerate digital transformation processes in different sectors such as retail, telecommunications, energy, fintech, education, health and government.

inConcert technology is recognized worldwide and has received multiple awards. Some of the leading industry reports highlight inConcert solutions. Frost & Sullivan included inConcert in its Frost Radar 2020, a study that highlights the main "Contact Center as a Service" companies in Europe, and considers parameters linked to technological innovation. In addition, inConcert received the Technology Leadership Award "Enabling Technology Leadership Award 2020" from Frost & Sullivan, after having received awards for its excellence in best practices in 2016 and 2017.

Convertia accompanies its clients in the transition to the digital economy, generating demand in digital media channels and converting leads to large-scale sales for different sectors. In addition, the company offers consulting and managed services, using inConcert technology, for organizations seeking to deploy strategies that combine organic marketing with digital advertising.

For more information, visit linzorcapital.com, inconcertcc.com, and convertia.com.