Land Sterling launches its brokerage arm in a joint venture with Global Adjustments and expands to India’s markets

Land Sterling GA, a new Dubai based sales and leasing brokerage

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Hamza Betraoui, Managing Director, Land Sterling
Hamza Betraoui, Managing Director, Land Sterling

Land Sterling, the upcoming real estate solutions provider in the MENA region, announces its partnership with Global Adjustments, an India-based relocation and realty services company. Land Sterling GA, the newly formed joint venture, will serve as Land Sterling’s brokerage arm in the UAE and will offer a full range of services from sales, leasing and property management. With the combined expertise from Land Sterling and Global Adjustments, Land Sterling GA aims to revolutionize the way properties are bought and sold in the MENA region and grants its clients a unique opportunity to invest in Dubai and monitor their property portfolio as a one-stop-shop.

With Land Sterling’s 12 years of experience and Global Adjustment’s 27 years of presence in India, the new collaboration will redefine the cross markets brokerage concept by granting investors access to local markets through well-studied property investment packages with a personal approach and a focused understanding of client’s needs.

Land Sterling GA will operate from its head office on Sheikh Zayed Road - Dubai, and will incorporate the latest proptech solutions to ease property transactions for its clients.

Commenting on the partnership, a first of its kind for the Middle East, Land Sterling’s Managing Director, Hamza Betraoui says, “It is the shared vision of the two companies that would combine to deliver the most convenient and innovative brokerage services along with a prestigious selected portfolio of properties across the region to our clients.

As a company that has already established a reputation for working with leading real estate developers and investors, this exclusive tie-in is a natural progression for Land Sterling”, explains Betraoui. “We will be working with Global Adjustments to combine our considerable expertise and talent to present the most desirable portfolio of properties that will provide a unique and exclusive opportunity for our investorsGlobal Adjustments Chief Executive Officer Rohini Manian said: “With our proven track record already full of notable achievements, prestigious properties, and presence in every region of India, we look forward to using our considerable strength and skill in entering the real estate market in the UAE.

We are always looking for new properties where we feel that our experience combined with the product that we have to offer will provide the right opportunity for the right market at the right time. We feel now the time is right to launch this high-end and bespoke partnership to a market that shows signs of buoyancy and growth. Dubai is a city that is well known for its cosmopolitan flair in the Middle East, and we feel that the Land Sterling’s global expertise and reach will set up our company on the beginning of a global growth path. Beyond that, we are also excited at the prospect of bringing new propositions to Land Sterling’s clients, and we feel confident that its appeal will be far-reaching in this region and beyond.”

Global Adjustments has secured more than 16,000 happy homes for its clients and customers for more than 27 years. With transactions of more than 100 million square feet of properties, Global Adjustments has provided relocation and realty services to more than 89 nationalities and worked with more than 250 Fortune 500 companies.

Land Sterling is backed by a team of experts with a cumulative experience of over 100 years across various real estate industry verticals. With operations across Abu Dhabi, Dubai, KSA and the UK, Land Sterling provides a full range of world-class estate and property services. Trusted by the big four auditing firms in the region, Land Sterling guarantees the precision and accuracy of valuation reports by using data-driven best practices and research-based processes. As a global key player with a local market presence and understanding, Land Sterling practices a customer-centric operational model that ensures the success of each client case and project.

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