Kinderini wins Biscuits Category at 2025 Product of the Year Gulf Awards

Launched in October 2024 across the Gulf region, Kinderini has rapidly become a household favorite. The product delivers a fun and simple snack experience for children, combining plain and cocoa shortbread with beloved Kinder milk and cocoa details.

Product of the Year is the region’s most trusted award for innovation in consumer goods, recognising excellence across a range of categories. Products undergo a rigorous two-phase evaluation: a jury panel first assesses entries based on innovation, design, and function.

The shortlisted products are then evaluated by thousands of consumers across the GCC through an independent survey conducted by Nielsen, where they rate based on innovation, appeal, and purchase intent.

“We’re honoured that Kinderini – launched across the GCC in October 2024 – has received the Product of the Year 2025 Award in the ‘Biscuits’ category,” said Mauro De Felip, Regional Managing Director of Ferrero Gulf.

“This recognition strengthens our commitment to bringing an exciting pipeline of innovations to the region. At Ferrero, we strive for excellence with our passion for quality and extraordinary craftsmanship. We are constantly exploring new ways to create products that celebrate togetherness and meet the evolving needs of consumers across the GCC.”

Izabella Veress, Regional Category Director, Kinder Biscuits – GCC, added: “This key milestone is a testament to the product’s commitment to delivering a trusted, high-quality treat that parents and kids love. At Ferrero, we place consumers at the heart of everything we do, making this prestigious award all the more meaningful.” Kinderini is part of Ferrero’s broader mission to enrich everyday family moments.