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The 2022 ICF Middle East Prism Award ceremony will take place on 29 September 2022 at 6:30pm GST in Muscat, Oman. The theme for this year’s event is ‘Coaching Culture – Can you really influence the organizational culture through coaching?’

The International Coaching Federation (ICF) Middle East Prism Award is a highly competitive international award designed for organizations to demonstrate their world-class coaching programs.

Now in its sixth year, ICF continues to be impressed with the quality of nominations for this prestigious event. This includes five finalists representing a broad range of industries: government and public sector, health, manufacturing, engineering and construction, and education:

• Oman Ministry of Labor (Oman)

• Mobarakeh Steel Company (Iran)

• Emkan (Saudi Arabia)

• Zarrin Roya Company (Iran)

• Saudi Food and Drug Authority (SFDA) (Saudi Arabia)

“This is our sixth Middle East Prism Award and the variety of sectors the finalists represent continues to grow, emphasising the growth and value of the awards and coaching as a whole, in the Middle East,” says ICF CEO Magdalena Nowicka Mook.

In addition to the in-person awards ceremony, ICF is excited to offer a live stream for the event on the ICF Middle East Prism Award Facebook page and ICF Middle East Prism Award LinkedIn page. We encourage you to follow both pages for ceremony details and updates.

Past winners of the Middle East Prism Award include ARAMEX International (2017), Bahrain Institute of Public Administration (2018), Emirates Integrated Telecommunication Company (2019), the Qatar Financial Center (2020) and Abu Dhabi National Oil Company (2021).

Merella Karam, ACC, nominating Coach for last year’s winner, Abu Dhabi National Oil Company (ADNOC), says implementing a coaching program has made a marked improvement in teamwork.

“There are fewer silos. Communications improved, which in turn, resulted in greater improvements in our corporate culture and increased organisational agility. We now have a culture where feedback is encouraged and people can challenge and be challenged, ideas flourish, and our employees thrive and perform at higher levels.”

Aref Al Mubarak, nominating coach of last year’s honourable mention winner Saudi Industrial Development Fund (SIDF), said the coaching program had increased trust in the organisation by 69% - and that was during the pandemic.

“Applying for the Prism Award helped us to see how many sessions we have conducted, the feedback that we received from employees and to draw some kind of a plan and strategy to sustain this culture.”

To learn more about past winners creating a coaching culture and transforming their organisations, visit the 2021 ADNOC and SIDF case studies.

ICF has chapters in 12 countries in the Middle East and North Africa and more than 1,500 coaches (members and credentialed), who have met the rigorous ICF requirements.

To learn more about ICF’s presence in the Middle East and North Africa, please visit the ICF Middle East Prism Award event pages on Facebook and LinkedIn pages or find an ICF Chapter near you.

The International Coaching Federation (ICF) is the world’s largest organization leading the global advancement of the coaching profession and fostering coaching’s role as an integral part of a thriving society. Founded in 1995, its 50,000-plus members located in more than 150 countries and territories work toward common goals of enhancing awareness of coaching and upholding the integrity of the profession through lifelong learning and upholding the highest ethical standards. Through the work of its six unique family organizations, ICF empowers professional coaches, coaching clients, organizations, communities and the world through coaching. Visit coachingfederation.org for more information.