Today’s working conditions are characterized by a high degree of uncertainty, rapid change, and an increasing need for agility and adaptability.
“Performance evaluation using traditional methods reduces efficiency instead of increasing it. In today’s fast-paced business environment that demands rapid responses to global and regional changes, organizations are embracing methodologies like objectives and key results (OKR) and an agile approach. The OKR framework serves as a valuable tool for both individuals and organizations to navigate and thrive in such challenging conditions”, said Ongun Demirler, CEO at HR tech company Twiser.
Producing SaaS solutions for OKR and performance management through a completely flexible and transparent platform, Twiser secured an investment from Plug and Play Tech Center at the end of last year. Best known for investing in companies like Google, Apple, Dropbox, Plug and Play invested in Twiser with a valuation of US$ 20 million.
Twiser targets MENA as a strategic market
Twiser will use this investment to strengthen its presence in international markets. Twiser is trusted by over 100 customers from 20 industries across 25 countries, and has more than 70 thousand users. The company views MENA as a strategic market for unlocking business opportunities, alongside its existing offices in Houston and San Francisco, USA, Dubai, UAE and Istanbul, Turkiye. As one of the sponsors for the upcoming 9th Annual HR Tech MENA Summit, taking place on March 1-2, 2023, Twiser is excited to connect with industry leaders and showcase its cutting-edge HR solutions.
Working with an HR tech company like Twiser provides many benefits. Next generation performance management can increase productivity by providing employees with regular feedback, aligning goals with the organization's mission, supporting continuous learning, providing data-driven insights, and emphasizing performance coaching and support.
Manager-employee communication improved by 85%
Demirler explains, “The performance of companies is closely related to employee performance. Twiser solutions allow all teams to adopt corporate strategies with the most appropriate approach and methodologies and achieve common goals. At Twiser, we believe in transforming workplace culture to become more target and result-oriented. We incorporate feedback and cooperation into our company values, fostering a sense of unity and purpose between employers and employees.
To achieve this, we utilize OKR methodology, which has been rapidly adopted by organizations worldwide. This helps employees uncover their potential, and align their goals with the company’s objectives. As a result, companies using Twiser’s solutions have seen an impressive 85% improvement in manager-employee communication.”
According to a Deloitte’s study, companies that use OKRs are more likely to outperform those that don't. Organizations that implemented OKRs are two times more likely to have significant annual revenue growth and are also 69% more likely to have higher levels of agility.
An OKR engine supported by AI for the first time ever
The AI-supported OKR engine recently introduced by Twiser is a significant step forward in goal setting and performance management. This innovative feature uses the power of AI to make the process of creating effective and aligned OKRs easier for individuals and organizations alike. When combined with next generation performance management techniques, it allows organizations to adopt a more comprehensive approach to managing and improving employee performance.
“As the use of people analytics and real-time data generation become increasingly popular in HR technology, more companies are likely to benefit from these valuable insights. This can result in better decision-making, improved workforce planning, increased productivity and enhanced employee engagement. Twiser’s user-friendly product is designed for easy customization to suit the unique culture of each company and our strong customer success team is committed to helping clients reach optimal results,” said Ongun Demirler.
