Sunjay Sudhir (centre), Ambassador of India to the UAE, along with (left to right) Rahul Mehta, Chief Mentor, CMAI, Rajesh Masand, President, CMAI, Ashraf Ali M.A, Executive Director, Lulu Group, and Jayesh Shah, Vice President, CMAI. Image Credit: Ahmed Ramzan/Gulf News

Dubai: The Clothing Manufacturers Association of India (CMAI) unveiled its ‘Brands of India’ initiative in Dubai on Thursday.

The trade show will be hosted at the Dubai World Trade Centre from November 27 to 29.

On Thursday, the curtain raiser of ‘Brands of India’ was launched by Sunjay Sudhir, Ambassador of India to the UAE.

“India and the UAE have a special relationship which is manifested in our multisectoral partnership. It is only fitting that our brands also expand into the UAE market. India-UAE CEPA provides an unprecedented opportunity for our businesses and can serve as a window for the whole region as well as to Europe and Africa. I am confident that this effort will boost the bilateral trade in apparels and we will soon see more Indian brands across this market,” the ambassador said.

Supported by the embassy of India and TEXMAS (Dubai Textile Merchants Association), ‘Brands of India’ is set to be India’s largest apparel brands show in the Middle East, bringing together over 250 top Indian apparel brands on an international platform.

Jayesh Shah, Vice President of CMAI, said: “Indian craftsmanship has consistently served as a source of inspiration for designers and consumers on a global scale. Remarkably, Indian apparel brands have transcended their traditional boundaries and the diaspora, experiencing a growing demand across the world, extending beyond the Asian continent.”

“The ‘Brands of India’ initiative by CMAI is an exemplary showcase of the most prominent Indian apparel brands on the international platform. Additionally, in the UAE, the Comprehensive Economic Partnership Agreement (CEPA) opens doors to unmatched prospects, propelling the growth of Indian apparel brands in this dynamic market,” added Rajesh Masand, President of CMAI.