Cameron Collins founded Workfam in 2018 Image Credit: Supplied

Dubai: Newly launched UAE-based HR tech start-up, Workfam, has been awarded the highly esteemed “UAE Startup Unicorn” by The Startup Network. Founded in 2018 by Cameron Collins, Workfam provides HR solutions and consultancy services that support companies with their mission to create a happy, healthy and highly engaged workforce. Workfam’s enterprise SaaS solution offers employee benefits, corporate wellness, internal communications, reward and recognition, onboarding services and pulse surveys. Their holistic employee engagement platform encourages and enables companies to focus on their most important asset, their people.

The Unicorn Battle

The Unicorn Battle, which took place across 27 countries, shortlisted 12 UAE start-ups to participate in the largest online start-up event. The day kicked off with a panel discussion of experts from the venture market. They shared their own experiences, talked about the world’s current investment trends, and provided valuable advice. Following the discussion, each startup had three minutes to deliver their elevator pitch to investors, representatives of venture and seed-funds, heads of incubation and accelerator programmes, as well as the owners and top managers of leading companies. The judges scored each start-up based on their growth and investment potential.

Workfam ranked the highest average score and was awarded the UAE Unicorn 2020. The Dubai based HR tech start-up, along with 49 other startups from around the globe, was then invited to participate at the three-day Unicorn Cup finals.

Employee wellbeing

Cameron Collins, Workfam’s founder says, “Investors recognise that companies globally are turning to HR software, as they begin to roll out long-term remote work policies. As most companies have already adopted basic online communication tools, they are now looking to invest in enterprise solutions that help them retain high levels of employee engagement, happiness and wellbeing.”

Workfam supports organisations, such as Majid Al Futtaim with their vision to create a happy, healthy, and highly engaged workforce. The gamified employee engagement platform provides employee benefits, corporate wellness, internal communications, pulse surveys, and reward and recognition solutions. Now more than ever, companies are realising the power of data driven decision-making. Workfam’s plug-and-play solution gathers, processes, and analyses the information collected from your employees to enable actionable insights. Workfam's dashboard measures and improves employee experience through the automated distribution of custom pulse surveys and enables organisations to remotely celebrate contract renewals, promotions, and work anniversaries. Companies can also encourage healthy internal competition by distributing work-points, recognising with badges, and allow employees to redeem their work-points for rewards.

As organisations begin to align with UAE’s National Programme for Happiness and Wellbeing, Workfam continues to leverage the four institutional enablers of instilling purpose, promoting health, building relationships and fulfilling the potential of the workforce. After receiving valuable feedback and advise from the judges during the Unicorn Cup finals, Workfam has pledged to build new features and solutions geared towards the modern remote Workforce, or as they like to call it, Workfam.