HDFC LuLu signing FOR WEB
Adeeb Ahamed, MD, LuLu Financial Holdings and Arvind Vohra, Group Head, Branch Banking & Retail Trade and Forex, HDFC Bank, sign an MoU between the two companies to launch RemitNow2India service for quick money transfer from the UAE to India

India’s largest private sector bank – HDFC Bank, and UAE based financial services company – Lulu Exchange, today signed an agreement to strengthen cross-border payments between India and GCC.

In its first phase, the partnership will draw on Lulu Exchange’s expertise and regulatory framework to launch a digital inward remittance service titled RemitNow2India that will allow resident individuals of UAE to send money to any bank account in India via IMPS and NEFT through HDFC’s digital banking channels.

The partnership will also look to strengthen the existing relationship between the two entities in India, where LuLu Financial Group operates LuLu Forex and the NBFC division LuLu Finserv.

Speaking on the partnership, Arvind Vohra, Group Head – Retail Branch Banking, HDFC Bank says, “Our partnership builds on each other’s strengths. While HDFC Bank potentially gains access to remittances from LuLu Exchange’s employees, customers and other stakeholders, LuLu Exchange can capitalise on a trusted name with a vast network. As a bank we can help the people in the UAE, particularly the Indian diaspora to send money conveniently and in a seamless manner into the country.”

Adeeb Ahamed, MD, LuLu Financial Group, comments, “We are delighted to partner with HDFC Bank and enable our remittance-as-a-service platform on their digital banking solutions. The UAE-India payments corridor is one of the largest in the world, and this partnership will build upon existing capabilities to ease money transfer for thousands of Indian expats living in the UAE, while setting the foundation for the eventual integration of this service in other parts of the GCC where we have a presence.”

Both HDFC and LuLu Exchange will leverage each other’s goodwill, trust, regulatory tech, and vast service network to extend this partnership through a series of online and offline initiatives.

As per World Bank's latest Migration and Development, the top five nations for remittances in 2022 were India (topping $100 billion for the first time), Mexico ($60 billion), China ($51 billion), the Philippines ($38 billion) and Egypt ($32 billion).

In addition to this, recent data from RBI’s Remittance Survey 2021 show that US, the UAE, the UK and Singapore are four leading countries in sending remittances to India, and together account for 54 per cent of India’s remittance inflows.