Omar Bawa of Goodwall and Sally Jeffery of PwC
Omar Bawa of Goodwall and Sally Jeffery of PwC. Image Credit: Goodwall

Goodwall, the social network for Gen Z talent, has announced a collaboration with PwC Middle East, one of the world’s leading professional services firms. The partnership aims to engage and attract young talent for a groundbreaking ‘Giga Project’ in Saudi Arabia.

Developed as part of the region’s Vision 2030 plan, the project aims to transform Saudi Arabia into a global hub for innovation, economic diversification, and sustainable development. Inclusion and youth empowerment are critical to the project’s success to ensure diversity of talent and shape the future workforce.

Working alongside PwC Middle East, Goodwall will leverage its technology to attract and mobilize Saudi Gen Z talent. The campaign is set to drive outreach, upskilling, screening, and ultimately recruitment for the ambitious Giga Project.

Goodwall’s social platform will act as a hub for talent, engaging youth in an experiential gamified learning journey to practice and demonstrate their skills in preparation for career pathways.

"We are excited to partner with Goodwall to tap into the potential of Gen Z talent for Saudi Arabia's ambitious ‘giga project’," says Sally Jeffery, PwC Global Education & Skills Consulting Leader Partner. “This collaboration is not only a strategic alignment with the Kingdom's Vision 2030 objectives of transforming into a global hub for innovation and sustainable development but also reflects our commitment to empowering the youth. By engaging and upskilling young talent, we are investing in the future workforce that will drive economic diversification and sustainable growth across the region."

“The nation’s energy and momentum towards Vision 2030 are real. We are grateful for the opportunity to empower and equip the next generation of talent with the skills they need for tomorrow,” adds Omar Bawa, Co-founder of Goodwall. “We are mobilizing and engaging youth at scale, setting the stage for a prosperous future in the region. Excited to partner with PwC Middle East to curate and create a talent pipeline connecting youth to opportunities.”

The rapid economic growth and large youth population in the Middle East present a strategic opportunity as Goodwall pursues its goal of building the world’s largest Gen Z talent pool.