Elite Group unveils Zenvo Aurora’s bold new look with global debut in the UAE

Elite Group Holding, the exclusive partner of Danish-brand Zenvo Automotive across the MENA region, announced the global debut of the Auroras’ new colourways for its acclaimed hypercar, the Zenvo Aurora, in the UAE. These new additions, inspired by the stunning Aurora Borealis, complete the set that represents the bold spirit of this hypercar, according to the company.

The launch took place on November 26, 2024, at The Four Seasons Resort Dubai at Jumeirah Beach, where guests witnessed the brand’s artistry and commitment to performance. An award-winning artist and DJ—renowned as one of Dubai's first female DJs since 2007—elevated the evening with an electrifying performance.

Since its MENA launch in February 2024, the Zenvo Aurora has captivated automotive enthusiasts in the region with its two distinct derivatives, Agil and Tur, limited to just 50 pieces of each. According to the company, nearly half of these models have already been pre-booked ahead of production, highlighting Aurora’s status as a collector’s masterpiece and dedication to delivering a rare, uncompromising driving experience.

“The Aurora is designed not just to be driven, but to be experienced on a visceral level. These new colourways add another layer to that connection, transforming the Aurora into more than just a hypercar — it becomes a statement of passion and artistry for those who seek the extraordinary. Our partnership with Zenvo Automotive is a powerful synergy, fueled by a shared passion for redefining automotive excellence and surpassing every expectation. Our customers value the rare artistry, meticulous craftsmanship, and exhilarating spirit woven into every detail of the Aurora—a masterpiece that transcends mere performance,” commented Tamer Abu Khalaf, Partner, Elite Group Holding.

The Zenvo Aurora, powered by an advanced 6.6-litre quad-turbocharged V12 engine paired with lightweight electric motors, offers breathtaking performance—1450 HP for the Agil and 1850 HP for the Tur. The new colourways elevate its appeal, with the Agil featuring an ultra-light grey pearl finish with a subtle blue-green flake, while the Tur dazzles with a spectrum that mirrors a rainbow.

“The Zenvo Aurora is about pushing boundaries,” said Jens Sverdrup, Chairman of the Board and Chief Commercial Officer of Zenvo Automotive. “Our focus isn’t on opulence or lifestyle, but on delivering an extreme, authentic experience for our drivers. Every detail in Aurora exists to evoke emotion and thrill, and the new colours are a nod to the beauty and intensity of natural phenomena, completing the spectrum.”

Hand-built in Præstø, Denmark, the Zenvo Aurora is slated for first deliveries in 2026, continuing Zenvo’s tradition of crafting hypercars that embody kinetic art and uncompromising performance.