Elite Group Holding drives excellence in mobility with Soueast Motor’s UAE debut

Elite Group Holding, the exclusive partner of Soueast Motor in the UAE, introduced the brand to the region with a spectacular launch event held on January 18 at the iconic Burj Al Arab. The evening seamlessly blended cutting-edge innovation with captivating entertainment, featuring an exclusive set by DJ Bliss, mesmerising light dancer performances, and a dazzling fireworks display.

At the event, Soueast unveiled its full range with the highly anticipated S06 DM making its global debut. The S06 DM variant showcased cutting-edge dual-mode plug-in hybrid technology, delivering 355 horsepower, 530 Nm of torque, and a remarkable range of up to 1,000 kilometres. With a focus on sustainability, the S06 embodies reduced emissions and an eco-conscious driving experience. Accompanying the S06 DM, the brand also introduced the S07, catering to young families, and the S09, tailored for those seeking luxury and spaciousness.

Elite Group Holding enhances its esteemed portfolio by incorporating Soueast Motor, a brand celebrated for its high-end SUVs and sedans tailored to dynamic urban living. Since its establishment in 1995, Soueast has upheld its "Ease Your Life" philosophy, focusing on ease of driving, ownership, and connectivity.

 “Soueast Motor holds a significant place in our portfolio at Elite Group Holding, reflecting our commitment to delivering innovative, high-quality mobility solutions to the UAE. As a forward-thinking conglomerate, we prioritise partnerships with brands that share our vision of enhancing lives through advanced technology and exceptional design, backed by our deep industry expertise and unmatched service standards,” said Mr Tamer Abu Khalaf, Partner, Elite Group Holding.

“Officially launching Soueast Motor in the UAE, in exclusive partnership with Elite Group Holding, represents an exciting chapter for the brand,” said Mr. Elie Nehme, General Manager, Soueast Motor UAE. “Our UAE clientele seeks innovative technology, performance and quality, and Soueast’s flagship lineup, supported by this exclusive partnership, is equipped to surpass their expectations. We look forward to expanding our presence with more locations across the UAE to bring Soueast closer to our audience.”

Mr. Ke, Vice President of Soueast Motor, expressed the brand’s enthusiasm for its debut in the UAE, stating, “We are thrilled to partner with Elite Group Holding, a distinguished name in the UAE’s automotive landscape. This collaboration is central to our strategy of bringing Soueast’s innovative vehicles to the region’s discerning audience. The UAE’s significance to our brand makes it the ideal market for our grand launch, and with Elite Group Holding’s expertise and strong reputation, we are confident in delivering a driving experience that aligns with the aspirations of today’s modern drivers.”

Elite Group Holding reaffirms its dedication to delivering exceptional value with an industry-leading warranty for all Soueast vehicles, offering coverage for 10 years or 1 million kilometres. This commitment highlights the brand's focus on reliability and quality from the outset. Additionally, customers will enjoy additional complementary services, which will provide peace of mind and ensure a premium ownership experience.

For more information, visit https://soueastuae.com