E-City, the leading multi-brand electronics retail group, has partnered with Cartlow, the top reverse logistics platform, to launch a new device subscription programme across 16 stores in the UAE. The programme aims to align with the UAE's 2023 vision for sustainability by providing customers with affordable and convenient options to prolong the life cycle of their devices and reduce electronic waste.
In the device subscription programme, customers can enjoy the benefits of having the newest devices while securing their exchange value for future use. This eliminates the hassle of selling or trading in their current devices and simplifies the process of staying up-to-date with the latest advancements.
As part of the program, all old devices collected undergo thorough data sanitisation in compliance with international standards for IT Asset Disposal services. Embracing circular economy principles, the program ensures that collected devices are either repaired, refurbished, or recycled, minimising waste and promoting sustainable practices.
Mudassir Ahmad, Head of Business and COO of Ecity, said, "We are thrilled to partner with Cartlow to offer our customers a responsible approach to e-waste management. We are aligned with the UAE's goal of achieving net-zero emissions, and this program is a significant step towards that objective. At Ecity, we are committed to sustainability, innovation, and social responsibility, and we believe this program will have a positive impact on our customers, our business, and the environment as a whole “.
The new device subscription programme is available across 16 stores in the UAE, and customers can participate in the program by visiting any of these stores. E-City's partnership with Cartlow is part of its commitment to the UAE's net-zero emissions initiatives and its strive for a more sustainable future. With this programme, Ecity Electronics and Cartlow hope to encourage consumers to make environmentally responsible choices while also promoting new technology at an affordable price point.
