DXB Live, the experiential agency of Dubai World Trade Centre (DWTC). Image Credit: WAM

Dubai: DXB LIVE, the experiential agency of Dubai World Trade Centre (DWTC), recorded significant growth in 2023, doubling its business against the previous year with 100 per cent growth over 12 months. Throughout the year, the agency provided services to 500 prominent events, spanning exhibitions, conferences, festivals, public and entertainment events, graduation ceremonies, sporting and artistic events, and weddings.

Notably, it achieved a 36 per cent surge in the number of exhibition stands designed and constructed, surpassing 300 in total, including 20 in Europe, America, Asia, and the Middle East. Collectively, these cover a total area of over 145,000 square meters—twice the size of 2022.

Khalid Al Hammadi, Senior Vice President of DXB LIVE, said: "2023 was an exceptional year by any measure, resulting in unprecedented results. Our three decades of experience have allowed us to build and grow new business partnerships, bolstering Dubai's reputation as a global hub for events and strengthening DWTC's position in the city's events ecosystem."

He added, "Our strategy in 2024 and beyond is to continue to develop our team, enhance our capabilities, and create rewarding employment opportunities for Emiratis in the event management industry."

DXB LIVE produced a series of international conferences in 2023, with ten inaugural events held for the first time in Dubai and the UAE, including COP28. Hosted at the Dubai Exhibition Centre at Expo City Dubai, COP28 convened more than 140 heads of state, 30 presidents, 500 parliamentarians, and experts, representing 100 parliaments and international organisations worldwide.

The agency expanded its footprint by constructing 20 exhibition stands in Barcelona, Amsterdam, Istanbul, Riyadh, Marrakech, and New Delhi. Additionally, the agency created exhibition pavilions for the UAE Ministry of Economy in Russia and South Korea. As part of its international expansion plan, DXB LIVE participated in and promoted its services at global exhibitions in the United States, Germany, Greece, India, and Australia.